Introduce Your New Hire with a Press Release Done Right
January 31, 2022
Published by Fauve Yandel
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Congratulations – your months-long search for that perfect person to fill a key role in your company has ended. Now comes the introduction to the rest of the business world: The press release about the person you’ve just welcomed into the fold.
Composing that press release is both similar to, and different from, the typical press release, regarding structure. The information contained in the release is quite different, and isn’t necessarily as simple as one might think, particularly because the person you are writing about is typically a high-profile upper-level management or C-level hire. Your audience, which will likely consist of your competitors, stakeholders, shareholders, media outlets, and others interested in your company’s news, expect to learn a bit about the person you have brought on board.
Does that mean you should fill the release with as much information as possible about your new hire’s entire corporate background and pre-career life? No, quite the contrary; you should try to keep the content lean and to the point, which translates to somewhere within 400 to 600 words, including the body of the press release and the boilerplate “About Company” section at the end.
[Before we go into the specifics of your new hire press release’s content, we would be remiss if we didn’t point something out to companies who do not have existing press contacts, or a means to distribute their new hire release to targeted media outlets: Consider trying a press release distribution service. ACCESSWIRE offers wide distribution and flat fee pricing. If you are looking to submit press release news, our team can help.] The Content As mentioned, the sort of information that will go into a good new hire release within the suggested 400-600 words is straight-forward. You’ll want to share the following information about him or her directly after your first paragraph that includes the new hire’s name and title:
Previous experience, particularly the kind that relates to the new company
Anticipated contribution this person will make to your business
Reason(s) why this person’s hire matters to the public
We suggest the following steps that should help you grab the attention of your desired audience(s).
In case your company doesn’t have a template that helps keep your news assembled in a structured, easy-to-follow manner, we offer a standard template that will help provide guidance for you. For tips that can help optimize your messaging in other kinds of press releases, click here to see a sample press release.
Follow the Basic Format of a Press Release Template
Honestly, follow the template’s format in ALL press releases – not just one for a New Hire. In case you didn’t visit the ACCESSWIRE website to download your free template (FREE, folks!), include the following in this order:
The date (when your news will be available to the public, not the day it was prepared)
Headline (and below that, you can add an optional sub-headline under that further explains the headline a bit in depth)
Date line (your company’s location – typically the headquarters)
The news you are announcing (with the previously noted details of your new hire)
A quote (usually from the CEO, President, or C-Level representative of your company)
The boilerplate info (About the Company)
Media Contact Information:
“SOURCE:” – Add the company’s name, i.e., the source of the release
[Note: Sometimes, companies opt to include a summary paragraph, but that, too, is optional, as is the addition of three hashtags (###), centered, at the very end of your release.]See? Pretty straightforward. But the written word can be enhanced…we’ll explain below.
Compose the New Hire Headline
Keep your headline succinct—20 words or less. Include your company’s name, the new hire’s name, and his/her new position in your organization. Examples:
“ACCESSWIRE Announces the Addition of [New Hire’s Name] as [His/Her Title] of the North American Sales Division” “Issuer Direct Corp. Welcomes [New Hire’s Name] as Chief Marketing Director”
“[New Hire’s Name] Appointed as Issuer Direct Corp.’s EVP of Sales and Marketing.”
Building the Body of the New Hire Release
Here’s the fun part of your press release. Before you begin, make sure you have answers to the following questions that will be addressed in the first paragraph:
WHO is the new hire?
WHAT will the new hire be doing?
WHERE did he/she previously work, and what was his/her title there?
WHEN will/did the new hire start working for your company?
WHY should this be important enough to announce publicly?
All that, in just the first paragraph! The good news is that you should be able to keep that paragraph under 70 total words! [INSERT YOUR COMPANY’S LOGO OR BRANDED MULTIMEDIA ITEM RIGHT HERE, IMMEDIATELY AFTER THE FIRST PARAGRAPH! As a side note, ACCESSWIRE does not charge a fee for including a logo!]
Background Information and New Hire’s Qualifications
Here’s where you are allowed to brag about your new appointee. This paragraph can have up to 200 words, and it’s your chance to tell the world how amazing your new hire is: Include his or her previous experience, expertise, and accolades/awards/accomplishments, and talk about how this new hire will strengthen your business. Other points of interest you may want to include are:
Previous companies and positions held
Years of experience in either the sector or as a C-level employee
Degree(s), certifications and/or honorific titles
Special recognitions (i.e., Forbes 40 under 40, etc.)
Notable accomplishments (member of a Board of Directors, Winner of the N.Y. Marathon, etc.
Reminder: Less is more! There’s no need to list absolutely everything – just enough to impress. 250-300 words is enough.
Quote from C-Level Company Representative
CEOs, Presidents, CFOs, CMOs…any of the C’s will do…and this gets its own paragraph. Make sure the quote is upbeat and positive. Examples:
“We are thrilled to bring Kelly into our organization,” said [Name of C-Level/President and his/her title]. “She will bring incredible expertise to her new role, and I am sure she will serve as a thought leader for her team, and the employees she will directly oversee. I anticipate an excellent working relationship with Kelly as she serves in her capacity as our new [Title].”
Feature the New Hire in a Quote (Optional)
Example: “I am very fortunate to have the opportunity to be a part of the [Company Name] team,” said [New Hire Name]. “I look forward to helping the company expand into new markets while continuing to deliver a high level of customer service to our customers.”
Expand on the New Hire’s Impact in His/Her Role
Talk about how your new hire will impact the goals and success of the company, and/or how he/she will be a welcomed addition to the community, Board directors, or whatever group he/she will serve in the new role. Talk about the synergies this new employee brings to the organization, and the potential to contribute to the stated business objectives.
Include a Professional Photo or Headshot of the New Hire
Journalists will be more likely to cover the news of your new hire if a graphic is included, plus it gives more depth about the person joining your company: He or she becomes more than the words themselves! If possible, make sure the image aligns and/or blends well with your company’s brand, the look/feel of the other people who work there, and the company’s culture. Bad Idea: Submitting a photo of your new hire riding a skateboard; Good Idea: Showing the company’s new addition dressed like others featured on your business’s website.
Review Your Release
As any good editor will tell you, making sure your copy has all the necessary elements is important prior to submitting it for approval and publication. Look over each paragraph as if you’re reading it for the first time. Ask yourself if you have clearly explained why your new hire matters to not only your company, but to journalists AND all their audiences. Only explaining why this new employee matters to the company isn’t enough…you want to tell everyone in the public why this hire matters!
Now you’re done…time to release the news about your new hire! If you do not have access to the wires where companies share their press releases, give us a call at 888.952.4446, or click here to get started.