Blog.

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Embargoed Press Release: Best Practices Guide
There are times when your company has news that’s almost ready to share with the public... Read More.
Jennifer Hammers
Dec 5, 2022
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How To Write A Merger or Acquisition Press Release
There are few times in business that are more nerve-wracking than the months and weeks leading up to an official... Read More.
Fauve Yandel
Nov 22, 2022
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Leveraging Public Relations In An Economic Downturn
Lately it’s been difficult to watch or read any news story about the economy that doesn’t contain terms like... Read More.
Fauve Yandel
Oct 18, 2022
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Writing a Partnership Press Release
Anyone who has ever planned a wedding has likely sent out “Save the Date” notifications to family members and... Read More.
Jennifer Hammers
Oct 10, 2022
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A Guide to Creating a Brand Awareness Strategy
Do you have a favorite athletic shoe you usually buy? Or an airline you prefer whenever you travel? Do you ever switch your... Read More.
Fauve Yandel
Sep 30, 2022
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What Is Reputation Management?
When it comes to a company’s brand reputation, the more positive the better. That said, there are times that a company’s reputation management is... Read More.
Fauve Yandel
Sep 19, 2022
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The Importance Of Investor Relations Website Compliance
Investor relations communications have moved from almost entirely paper-driven, to digital. As that trend continues and... Read More.
Jennifer Hammers
Sep 8, 2022
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Tips On Building A Media Contact List
You have decided to construct a media contact list for your business, for each separate target audience. Yay! Before you... Read More.
Jennifer Hammers
Aug 18, 2022
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Why Media Coverage Is So Important For Businesses
In PR, there’s an old adage: “The press can make you – or break you.” Nowhere is that truer than in the case of... Read More.
Fauve Yandel
Aug 16, 2022
How To Develop A Full Communications Plan
So, you’re responsible for creating your company’s communications strategy…congratulations! You have been entrusted... Read More.
Jennifer Hammers
July 19, 2022
A Guide For Crisis Communications Planning
Nowadays, it seems that we can find a crisis situation everywhere we look. Think of what happens daily in... Read More.
Jennifer Hammers
July 12, 2022
The Importance of Compliance Communication
Sometimes, real life can be the hardest teacher. Just ask anyone who has had to clean up the leftover mess... Read More.
James Michael
July 11, 2022
A Guide to Financial Services PR
When we read stories or hear reports about a company’s overall success, we don’t automatically consider that... Read More.
Jennifer Hammers
June 23, 2022
Developing Effective B2B Public Relations Strategies: A Guide
Being in public relations for a business-to-business company or agency is a little bit oxymoronic; your job is to... Read More.
Jennifer Hammers
June 23, 2022
A Healthcare PR Guide
Healthcare is not an industry for which a standardized public relations campaign exists. Think about all the sub-categorized businesses that can... Read More.
Fauve Yandel
June 8, 2022
Strategies for Technology PR
Let’s say you’re a baseball fan attending a sold-out game, and you are sitting right behind home plate (lucky you!); it’s the bottom of... Read More.
Jennifer Hammers
June 8, 2022
A Study of The Great Resignation Movement
Unless you have been living inside a protective bubble for the last year or two, you have seen or read news stories about the... Read More.
Fauve Yandel
May 19, 2022
What is ESG Reporting?
These days, one of the biggest trends for companies throughout the world is the strategic implementation of... Read More.
Fauve Yandel
May 19, 2022
A Guide to Data Security and Compliance
As all web-based technologies continue to morph into better, more user-friendly versions, you can ensure that... Read More.
Jennifer Hammers
April 29, 2022
A Guide to Corporate Social Responsibility, and Why Your Company Needs a CSR Strategy
To begin to understand what Corporate Social Responsibility (CSR) is and... Read More.
Jennifer Hammers
April 15, 2022
How to Promote Diversity, Equity, and Inclusion
Your company’s leadership has kept an eye on the countless studies involving the benefits of how to promote diversity... Read More.
Fauve Yandel
Mar 31, 2022
The Importance of Diversity, Equity, and Inclusion (DEI)
Within the last 22 years, the business world has evolved more radically than at any other... Read More.
Jennifer Hammers
Mar 23, 2022
In 2022, Up your Press Release Distribution and Earned Media Game
If you are of a certain age, you might remember the very first video ever played on MTV... Read More.
Jennifer Hammers
Feb 18, 2022
Writing and Pitching a Product Launch Press Release
So, you’re in charge of letting the world know that your company has just launched the biggest... Read More.
Fauve Yandel
Feb 1, 2022
Introduce Your New Hire with a Press Release Done Right
Composing that press release is both similar to, and different from, the typical... Read More.
Fauve Yandel
Jan 31, 2022
PR for Startups: Why It's Important
You’ve spent months, even years, thinking up your business concept and writing a business plan. Now, with the... Read More.
Lina Chaarawi
Jan 6, 2022
PR for Small Business: Tips & Tactics
If you own or work for a small business, chances are you’re not making the most of your PR opportunities and... Read More.
Jennifer Hammers
Jan 6, 2022
How to Get Press Coverage for Your Business: A Guide
As a business owner in the United States, you know your business news is important. But when it comes to... Read More.
Lina Chaarawi
Jan 6, 2022
Press Release Headline Tips
Picture the last time you were flipping through the newspaper or scrolling through your phone: How many articles did you... Read More.
James Michael
Dec 3, 2021
How to Look at Press Release Analytics
When thinking about web analytics or data analytics, most people picture complicated graphs with lines... Read More.
Jennifer Hammers
Dec 3, 2021
How Long Should a Press Release Be?
When you set out to write an effective press release, there are a few key questions that you need to answer.... Read More.
James Michael
Dec 3, 2021
A Guide to The Inverted Pyramid Press Release
What separates a good press release from a bad press release? It is clear, compelling, and direct language that conveys.... Read More.
Lina Chaarawi
Dec 3, 2021
How to Write a Press Release for New Business
After all the planning and the preparation, you’ve finally done it. You’ve just launched your business. While you’re no doubt ready and.... Read More.
Jennifer Hammers
Nov 18, 2021
Press Release Example for Event
When you’re in the business of creating events, you know you have to plan for everything. From managing the guest list to.... Read More.
Jennifer Hammers
Nov 18, 2021
What is an AP Press Release Style Format
An effective public relations strategy is key to your business’ success. It allows you to communicate with the public, stay at the forefront of.... Read More.
Lina Chaarawi
Nov 18, 2021
Tips on How to Cite a Press Release
Press releases are one of the top resources journalists rely on to find new stories, and it makes sense.... Read More.
Lina Chaarawi
Nov 18, 2021
What is a Press Kit?
Every business has its story to tell, and the press kit is the first chapter. Also known as media kits, these digital packages are a brief introduction to.... Read More.
Lina Chaarawi
Oct 7 2021
What is a Digital Newsroom?
Back in the olden days (i.e., before the Internet), the newsroom was where print or broadcast journalists congregated to.... Read More.
Lina Chaarawi
Oct 7 2021
Top Tools of Public Relations
Think of your brand as an art piece hung in a gallery. While the quality of your product or service offering should inform the artistic merit, value isn’t always.... Read More.
Jenniferr Hammers
Oct 7 2021
How to Use Your Newsroom to Make a Press Kit
Brands, nonprofits, and organizations publish company news to their website to target an audience of.... Read More.
Lina Chaarawi
Oct 7 2021
Digital Newsroom Structure: A Guide
In the Internet era, the digital newsroom is one of the most important tools of public relations. It is a reservoir of.... Read More.
Lina Chaarawi
Oct 7 2021
When to Send a Media Alert vs. Press Release
The difference between a media alert and a press release is one of the most important distinctions in public relations. However, given the.... Read More.
Jennifer Hammers
Sep 2, 2021
Types of Press Releases & How They Work
In today’s fast-paced business environment, a press release allows companies to communicate significant changes or roll-outs to the public.... Read More.
Jennifer Hammers
Sep 2, 2021
Tips on How to End a Press Release
No matter the trade, message, or format, endings are notoriously hard to write. When it comes to press release best practices, the way you... Read More.
Jennifer Hammers
Sep 2, 2021
Best Time to Send a Press Release
When it comes to press release best practices, timing is everything.
The lion’s share of today’s communications occurs in real-time, which means... Read More.
Jennifer Hammers
Sep 2, 2021
7 Press Release Best Practices
Although public relations has changed since the advent of social media, one thing has remained the same... Read More.
Jennifer Hammers
Sep 2, 2021
5 Tips on how to build a noteworthy online newsroom
You’ve done it, you’ve made the decision to invest in your brand and build an online newsroom.  Now what?... Read More.
Jennifer Hammers
Jul 20, 2021
Why do I need an online newsroom?
Google “PR Professionals and stress” and you will find article after article stating that PR Executives are listed as having one of... Read More.
Jennifer Hammers
Jul 13, 2021
A Guide to Press Release SEO
Is your company undergoing a major internal shift? Are you launching a revolutionary new project? Are you on the... Read More.
Jennifer Hammers
Aug 17, 2021
How to Develop a Successful Public Relations Strategy
Ask yourself: what motivated you to build your brand? What did you hope it would become at its highest iteration?... Read More.
Jennifer Hammers
Aug 17, 2021
How to Write & Format a Press Release
When big news happens at your business, you want the world to know. But short of cracking open the old Roladex, how do you make sure your... Read More.
Jennifer Hammers
Aug 17, 2021
PR Measurement: Evaluating the Success of Campaigns
Without rigorous PR measurement approaches, it’s impossible to ascertain whether your PR initiatives are making the gains they were... Read More.
Jennifer Hammers
Aug 17, 2021
Tips on How to Distribute a Press Release
Official press releases are one of the best opportunities your brand has to represent itself to the public. A resonant, pitch-perfect press release can... Read More.
Jennifer Hammers
Aug 17, 2021