Blog.

What is a Press Kit?
Every business has its story to tell, and the press kit is the first chapter. Also known as media kits, these digital packages are a brief introduction to.... Read More.
Lina Chaarawi
Oct 7 2021
What is a Digital Newsroom?
Back in the olden days (i.e., before the Internet), the newsroom was where print or broadcast journalists congregated to.... Read More.
Lina Chaarawi
Oct 7 2021
Top Tools of Public Relations
Think of your brand as an art piece hung in a gallery. While the quality of your product or service offering should inform the artistic merit, value isn’t always.... Read More.
Jenniferr Hammers
Oct 7 2021
How to Use Your Newsroom to Make a Press Kit
Brands, nonprofits, and organizations publish company news to their website to target an audience of.... Read More.
Lina Chaarawi
Oct 7 2021
Digital Newsroom Structure: A Guide
In the Internet era, the digital newsroom is one of the most important tools of public relations. It is a reservoir of.... Read More.
Lina Chaarawi
Oct 7 2021
When to Send a Media Alert vs. Press Release
The difference between a media alert and a press release is one of the most important distinctions in public relations. However, given the.... Read More.
Jennifer Hammers
Sep 2, 2021
Types of Press Releases & How They Work
In today’s fast-paced business environment, a press release allows companies to communicate significant changes or roll-outs to the public.... Read More.
Jennifer Hammers
Sep 2, 2021
Tips on How to End a Press Release
No matter the trade, message, or format, endings are notoriously hard to write. When it comes to press release best practices, the way you... Read More.
Jennifer Hammers
Sep 2, 2021
Best Time to Send a Press Release
When it comes to press release best practices, timing is everything.
The lion’s share of today’s communications occurs in real-time, which means... Read More.
Jennifer Hammers
Sep 2, 2021
7 Press Release Best Practices
Although public relations has changed since the advent of social media, one thing has remained the same... Read More.
Jennifer Hammers
Sep 2, 2021
5 Tips on how to build a noteworthy online newsroom
You’ve done it, you’ve made the decision to invest in your brand and build an online newsroom.  Now what?... Read More.
Jennifer Hammers
Jul 20, 2021
Why do I need an online newsroom?
Google “PR Professionals and stress” and you will find article after article stating that PR Executives are listed as having one of... Read More.
Jennifer Hammers
Jul 13, 2021
A Guide to Press Release SEO
Is your company undergoing a major internal shift? Are you launching a revolutionary new project? Are you on the... Read More.
Jennifer Hammers
Aug 17, 2021
How to Develop a Successful Public Relations Strategy
Ask yourself: what motivated you to build your brand? What did you hope it would become at its highest iteration?... Read More.
Jennifer Hammers
Aug 17, 2021
How to Write & Format a Press Release
When big news happens at your business, you want the world to know. But short of cracking open the old Roladex, how do you make sure your... Read More.
Jennifer Hammers
Aug 17, 2021
PR Measurement: Evaluating the Success of Campaigns
Without rigorous PR measurement approaches, it’s impossible to ascertain whether your PR initiatives are making the gains they were... Read More.
Jennifer Hammers
Aug 17, 2021
Tips on How to Distribute a Press Release
Official press releases are one of the best opportunities your brand has to represent itself to the public. A resonant, pitch-perfect press release can... Read More.
Jennifer Hammers
Aug 17, 2021