Blog.

Backlinks 101: The Do’s and Don’ts of Building Backlinks

SEO.  Three letters that hold a lot of weight in the digital space.  SEO, short for search engine optimization, is at the... Read More.

Maria Marchewka

Jun 5, 2023

Attending a Conference? Send a Press Release

We're peeling back that veil of newness and getting used to seeing people face-to-face at conferences again. If your company’s planning... Read More.

Maria Marchewka

May 24 2023

Introduce Your New Hire with a Press Release Done Right

Composing that press release is both similar to, and different from, the typical... Read More.

Maria Marchewka

May 17, 2023

3 Digital Marketing Strategy Mistakes and How to Avoid Them

Your business is competing for the attention of your desired audience, and it can feel like you’re a car stuck in.... Read More.

Maria Marchewka

Mar 10, 2023

3 Benefits of Press Release Distribution

When you bake a cake, every ingredient plays an important role in creating a delicious final product. Even something as simple as.... Read More.

Maria Marchewka

Mar 1, 2023

Press Release Example for Event

When you’re in the business of creating events, you know you have to plan for everything. From managing the guest list to.... Read More.

Jennifer Hammers

Apr 21, 2023

12 PR Terms You Should Know

A large portion of public relations focuses on press release distribution. And, to get the most out of your press release distribution services, it’s important.... Read More.

Maria Marchewka

Apr 20, 2023

How to Find Topics People Want to Read About

Wouldn’t it be nice to have a crystal ball that tells you the topics your target audience wants to read?   You’d ask.... Read More.

Maria Marchewka

Apr 5, 2023

What Are the Different Types of Media?

Media is the vehicle that delivers a brand’s message to their target audience. And, just like there are different vehicles on.... Read More.

Maria Marchewka

Mar 29, 2023

What is an AP Press Release Style Format

An effective public relations strategy is key to your business’ success. It allows you to communicate with the public, stay at the forefront of.... Read More.

Maria Marchewka

Mar 21, 2023

Pitch Perfect: Media Pitching Basics and Best Practices

If you’ve ever watched the hit show Shark Tank on ABC, you know an entrepreneur’s success relies heavily on....... Read More.

Maria Marchewka

Mar 15, 2023

Content Promotion Ideas That Actually Work

Let’s pretend you wrote the best blog post your industry will ever see. It’s optimized for search...... Read More.

Maria Marchewka

Mar 8, 2023

Readability Score: What is it and Why Does it Matter?

Have you ever had to reread something and still didn’t understand what the writer was trying to..... Read More.

Maria Marchewka

Mar 1, 2023

How to Build Brand Awareness with Content Marketing

Hubspot defines brand awareness as, "how familiar your target audience is with your brand and how well they..... Read More.

Maria Marchewka

Feb 22, 2023

Are You Making These Press Release Writing Mistakes?

A key ingredient to effective press release distribution is crafting compelling content that..... Read More.

Maria Marchewka

Feb 16, 2023

Media Advisory vs. Press Release: What’s the Difference?

In this blog post, we will explore the slight differences between media advisories and press releases, which both.... Read More.

Maria Marchewka

Feb 8, 2023

How Much Does it Cost to Distribute a Press Release?

If you’re trying to find new ways to stand out in a crowded marketplace and maximize your messaging.... Read More.

Maria Marchewka

Feb 1, 2023

What is a Press Release Boilerplate and How do you Write One?

When writing a press release, odds are you think of the headline and the body of the content first. While extremely... Read More.

Maria Marchewka

Jan 26, 2023

How to Write an Earnings Press Release: 5 Tips to Consider

Earnings season is quickly approaching, and with that comes an opportunity for public companies to share... Read More.

Maria Marchewka

Jan 19, 2023

A Guide To Press Release Translation

Press release translation was, once upon a time, an arduous task that could take businesses days or weeks to... Read More.

Jennifer Hammers

Jan 3, 2023

Our Year In Review

Every year, the Issuer Direct / ACCESSWIRE team looks back over calendar year just before a new one begins, to see... Read More.

Fauve Yandel

Dec 28, 2022

Embargoed Press Release: Best Practices Guide

There are times when your company has news that’s almost ready to share with the public... Read More.

Jennifer Hammers

Dec 5, 2022

How To Write A Merger or Acquisition Press Release

There are few times in business that are more nerve-wracking than the months and weeks leading up to an official... Read More.

Fauve Yandel

Nov 22, 2022

Leveraging Public Relations In An Economic Downturn

Lately it’s been difficult to watch or read any news story about the economy that doesn’t contain terms like... Read More.

Fauve Yandel

Oct 18, 2022

Writing a Partnership Press Release

Anyone who has ever planned a wedding has likely sent out “Save the Date” notifications to family members and... Read More.

Jennifer Hammers

Oct 10, 2022

A Guide to Creating a Brand Awareness Strategy

Do you have a favorite athletic shoe you usually buy? Or an airline you prefer whenever you travel? Do you ever switch your... Read More.

Fauve Yandel

Sep 30, 2022

What Is Reputation Management?

When it comes to a company’s brand reputation, the more positive the better. That said, there are times that a company’s reputation management is... Read More.

Fauve Yandel

Sep 19, 2022

The Importance Of Investor Relations Website Compliance

Investor relations communications have moved from almost entirely paper-driven, to digital. As that trend continues and... Read More.

Jennifer Hammers

Sep 8, 2022

Tips On Building A Media Contact List

You have decided to construct a media contact list for your business, for each separate target audience. Yay! Before you... Read More.

Jennifer Hammers

Aug 18, 2022

Why Media Coverage Is So Important For Businesses

In PR, there’s an old adage: “The press can make you – or break you.” Nowhere is that truer than in the case of... Read More.

Fauve Yandel

Aug 16, 2022

How To Develop A Full Communications Plan

So, you’re responsible for creating your company’s communications strategy…congratulations! You have been entrusted... Read More.

Jennifer Hammers

July 19, 2022

A Guide For Crisis Communications Planning

Nowadays, it seems that we can find a crisis situation everywhere we look. Think of what happens daily in... Read More.

Jennifer Hammers

July 12, 2022

The Importance of Compliance Communication

Sometimes, real life can be the hardest teacher. Just ask anyone who has had to clean up the leftover mess... Read More.

James Michael

July 11, 2022

A Guide to Financial Services PR

When we read stories or hear reports about a company’s overall success, we don’t automatically consider that... Read More.

Jennifer Hammers

June 23, 2022

Developing Effective B2B Public Relations Strategies: A Guide

Being in public relations for a business-to-business company or agency is a little bit oxymoronic; your job is to... Read More.

Jennifer Hammers

June 23, 2022

A Healthcare PR Guide

Healthcare is not an industry for which a standardized public relations campaign exists. Think about all the sub-categorized businesses that can... Read More.

Fauve Yandel

June 8, 2022

Strategies for Technology PR

Let’s say you’re a baseball fan attending a sold-out game, and you are sitting right behind home plate (lucky you!); it’s the bottom of... Read More.

Jennifer Hammers

June 8, 2022

A Study of The Great Resignation Movement

Unless you have been living inside a protective bubble for the last year or two, you have seen or read news stories about the... Read More.

Fauve Yandel

May 19, 2022

What is ESG Reporting?

These days, one of the biggest trends for companies throughout the world is the strategic implementation of... Read More.

Fauve Yandel

May 19, 2022

A Guide to Data Security and Compliance

As all web-based technologies continue to morph into better, more user-friendly versions, you can ensure that... Read More.

Jennifer Hammers

April 29, 2022

A Guide to Corporate Social Responsibility, and Why Your Company Needs a CSR Strategy

To begin to understand what Corporate Social Responsibility (CSR) is and... Read More.

Jennifer Hammers

April 15, 2022

How to Promote Diversity, Equity, and Inclusion

Your company’s leadership has kept an eye on the countless studies involving the benefits of how to promote diversity... Read More.

Fauve Yandel

Mar 31, 2022

The Importance of Diversity, Equity, and Inclusion (DEI)

Within the last 22 years, the business world has evolved more radically than at any other... Read More.

Jennifer Hammers

Mar 23, 2022

In 2022, Up your Press Release Distribution and Earned Media Game

If you are of a certain age, you might remember the very first video ever played on MTV... Read More.

Jennifer Hammers

Feb 18, 2022

Writing and Pitching a Product Launch Press Release

So, you’re in charge of letting the world know that your company has just launched the biggest... Read More.

Fauve Yandel

Feb 1, 2022

PR for Startups: Why It's Important

You’ve spent months, even years, thinking up your business concept and writing a business plan. Now, with the... Read More.

Lina Chaarawi

Jan 6, 2022

PR for Small Business: Tips & Tactics

If you own or work for a small business, chances are you’re not making the most of your PR opportunities and... Read More.

Jennifer Hammers

Jan 6, 2022

How to Get Press Coverage for Your Business: A Guide

As a business owner in the United States, you know your business news is important. But when it comes to... Read More.

Lina Chaarawi

Jan 6, 2022

Press Release Headline Tips

Picture the last time you were flipping through the newspaper or scrolling through your phone: How many articles did you... Read More.

James Michael

Dec 3, 2021

How to Look at Press Release Analytics

When thinking about web analytics or data analytics, most people picture complicated graphs with lines... Read More.

Jennifer Hammers

Dec 3, 2021

How Long Should a Press Release Be?

When you set out to write an effective press release, there are a few key questions that you need to answer.... Read More.

James Michael

Dec 3, 2021

A Guide to The Inverted Pyramid Press Release

What separates a good press release from a bad press release? It is clear, compelling, and direct language that conveys.... Read More.

Lina Chaarawi

Dec 3, 2021

How to Write a Press Release for New Business

After all the planning and the preparation, you’ve finally done it. You’ve just launched your business. While you’re no doubt ready and.... Read More.

Jennifer Hammers

Nov 18, 2021

Tips on How to Cite a Press Release

Press releases are one of the top resources journalists rely on to find new stories, and it makes sense.... Read More.

Lina Chaarawi

Nov 18, 2021

What is a Press Kit?

Every business has its story to tell, and the press kit is the first chapter. Also known as media kits, these digital packages are a brief introduction to.... Read More.

Lina Chaarawi

Oct 7 2021

What is a Digital Newsroom?

Back in the olden days (i.e., before the Internet), the newsroom was where print or broadcast journalists congregated to.... Read More.

Lina Chaarawi

Oct 7 2021

Top Tools of Public Relations

Think of your brand as an art piece hung in a gallery. While the quality of your product or service offering should inform the artistic merit, value isn’t always.... Read More.

Jenniferr Hammers

Oct 7 2021

How to Use Your Newsroom to Make a Press Kit

Brands, nonprofits, and organizations publish company news to their website to target an audience of.... Read More.

Lina Chaarawi

Oct 7 2021

Digital Newsroom Structure: A Guide

In the Internet era, the digital newsroom is one of the most important tools of public relations. It is a reservoir of.... Read More.

Lina Chaarawi

Oct 7 2021

When to Send a Media Alert vs. Press Release

The difference between a media alert and a press release is one of the most important distinctions in public relations. However, given the.... Read More.

Jennifer Hammers

Sep 2, 2021

Types of Press Releases & How They Work

In today’s fast-paced business environment, a press release allows companies to communicate significant changes or roll-outs to the public.... Read More.

Jennifer Hammers

Sep 2, 2021

Tips on How to End a Press Release

No matter the trade, message, or format, endings are notoriously hard to write. When it comes to press release best practices, the way you... Read More.

Jennifer Hammers

Sep 2, 2021

Best Time to Send a Press Release

When it comes to press release best practices, timing is everything.
The lion’s share of today’s communications occurs in real-time, which means... Read More.

Jennifer Hammers

Sep 2, 2021

7 Press Release Best Practices

Although public relations has changed since the advent of social media, one thing has remained the same... Read More.

Jennifer Hammers

Sep 2, 2021

5 Tips on how to build a noteworthy online newsroom

You’ve done it, you’ve made the decision to invest in your brand and build an online newsroom.  Now what?... Read More.

Jennifer Hammers

Jul 20, 2021

Why do I need an online newsroom?

Google “PR Professionals and stress” and you will find article after article stating that PR Executives are listed as having one of... Read More.

Jennifer Hammers

Jul 13, 2021

A Guide to Press Release SEO

Is your company undergoing a major internal shift? Are you launching a revolutionary new project? Are you on the... Read More.

Jennifer Hammers

Aug 17, 2021

How to Develop a Successful Public Relations Strategy

Ask yourself: what motivated you to build your brand? What did you hope it would become at its highest iteration?... Read More.

Jennifer Hammers

Aug 17, 2021

How to Write & Format a Press Release

When big news happens at your business, you want the world to know. But short of cracking open the old Roladex, how do you make sure your... Read More.

Jennifer Hammers

Aug 17, 2021

PR Measurement: Evaluating the Success of Campaigns

Without rigorous PR measurement approaches, it’s impossible to ascertain whether your PR initiatives are making the gains they were... Read More.

Jennifer Hammers

Aug 17, 2021

Tips on How to Distribute a Press Release

Official press releases are one of the best opportunities your brand has to represent itself to the public. A resonant, pitch-perfect press release can... Read More.

Jennifer Hammers

Aug 17, 2021