3 Ways to Promote a Press Release
If you're using press release distribution to share your company's best news, you want to ensure you're getting your return on investment.
After all, the goal is to maximize your message and build brand awareness.
What steps can you take to boost your press release distribution efforts?
It's not just the content. Yes, you need a newsworthy angle and the correct press release format, and let's not forget you want to avoid common mistakes.
But what you do after publishing a press release is just as important.
In this blog post, we provide three promotional ideas you can implement right away.
3 Press Release Promotion Ideas
Media Pitching
Media pitching is a must if you want to expand the reach of your press release.
A media pitch is a brief message that PR professionals send to the media. Its purpose is to promote their news and grab the media's attention for coverage.
When developing your media pitch, you want to ensure you have the following:
- An attention-grabbing subject line. According to research from Fractl, 46.5% of journalists say they get 11 media pitches daily. Your email's subject line will either get them to click or send them scrolling.
- Make it about them. Focus on the journalist and their audience to craft a pitch that leads to an earned media opportunity.
- Good timing. Send your media pitch in the late morning or early afternoon. This is when their inboxes are less busy, and they have time before their deadlines. Never send a pitch on the weekends or late Friday afternoon. They're humans, too.
For tips and a free media pitch template, visit our blog post, Pitch Perfect: Media Pitching Basics and Best Practices.
Social Media
Around 4.9 billion people all over the world actively use social media.
That's a large audience and one you can tap into.
You can start by using your press release as pillar content.
Pillar content is a piece of content that can be divided into smaller pieces and shared on other marketing channels.
To increase the visibility of your press release on social media, try these ideas:
- Create a branded image highlighting an essential quote from your campaign. Include a link to your campaign in the caption.
- Include interesting facts or statistics in your captions as well as a link and encourage users to read the press release for more details.
- If you've earned media attention, create a post with a link to the feature and tag the publication for added exposure.
Email Marketing
Did you know there are four billion daily email users? That number is expected to grow to 4.6 billion by 2025.
That said, email marketing is a strategy worth exploring to extend the reach of successful press releases.
Consider these tips when doing so:
- Subject Line: Keep it clear and concise. Your subject line should be no more than nine words and 60 characters.
- Segment Your List: Just like you should never send a mass media pitch, you should never send mass emails without segmentation. When you segment your emails, you'll know to whom to send your latest news. This can help improve engagement rates.
- Nurture Leads: Earn trust and build credibility with potential customers by creating and sharing campaigns centered on your earned media mentions. Again, be sure to segment your lists so you send emails to leads to whom this information applies.
- Pay Attention to Timing: Data shows that Tuesdays and Thursdays are optimal for sending emails. However, just because it's labeled “best practice” doesn't mean it's best practice for your brand. Pay attention to your data and find the best days and times for your audience.
Our Press Release Distribution Services, Your Success
We provide top press release distribution services with worldwide coverage, flat-fee pricing, and round-the-clock customer support.
Our advanced technology and wide distribution networks help you reach the right audience with your message.
When you work with us, there's no need for compromise.
That's because there aren't any limits to your word count or multimedia usage.
We've received several G2 badges including "Easiest to Do Business With," "Best Relationship," and "Most Implementable." These badges demonstrate our commitment to excellence in all areas.
Contact us today to learn more about our flat-fee pricing and global distribution offerings and to elevate your online presence.
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