4 Media Interview Tips: How to Prepare Like a Pro
If you have a media interview coming up, you've landing in the right place.
In this blog post, you'll learn four helpful tips you can use to properly prepare for your media interview.
Media interviews are a great way to build awareness, establish credibility in your industry, create trust with your audience, and attract future media opportunities.
So, whether this is your first media interview or your hundredth, there’s always room to build on and refine your skills.
4 Media Interview Tips
Lean into ‘Why?’
The first step in your media interview preparation is asking yourself, “why?”
Why am I being interviewed?
You’re not asking this question in a sarcastic or dread-filled tone, you’re asking this question to help you put your best foot forward.
- Are they interviewing you for a trending or investigative piece?
- Do they plan to use your insights for a compilation piece or a solo interview?
These starter questions will help you plan your approach and refine your messaging, so you can connect with the publication’s target audience.
The more you connect with the audience, the more views your interview will get and the more views your interview gets, the more awareness your brand receives.
Choose talking points
Leaning into why? ties in perfectly with our next tip which is to choose talking points.
Once you’ve nailed down the why of your media interview, you can reverse engineer your planning efforts to determine and organize your talking points.
Because, let’s face it, you don’t want to sit down for the interview and as soon as it starts you draw a blank.
Create a list of key messaging points you want to cover during the interview. These bullet points should be based on the information you’ve received from the interviewer and the research you’ve done. They’ll keep you grounded and will ultimately help you if you ever feel stuck in the interview.
Don’t Over Answer
Your talking points are good to have as a lifeline, but they shouldn’t be your script.
This means, that when it comes to a media interview, you want to stick to the question at hand and keep things concise yet impactful.
When the interviewer asks a question, you want to answer that question with brevity and avoid long-winded roundabout answers.
If you go off on a tangent trying to cover every talking point, whether it works with the question or not, you run the risk of negatively impacting the cadence of the conversation.
Your goal is to keep the dialogue flowing naturally.
The easier the conversation feels, the better the experience it'll create for viewers.
Avoid using industry jargon as much as possible and instead, use words and share examples the average person will understand.
This will increase the viewers' understanding of the topic and their trust in your brand as experts and thought leaders in the industry.
Be confident
The journalist reached out to you for a reason. They believe you’re a topic matter expert and you’re a person they can trust to add value to the story they’re building.
It’s normal to feel some fear and uneasiness leading up to a media interview.
You want to do your best, which is great, but that fear shouldn’t translate into timidity.
If you come off as timid, your audience will sense that and start to question if they should trust what you’re saying.
Remember, the journalist chose you for a reason. They see you as an expert and someone who will bring value to their audience.
Believe that, be confident, lean on your expertise and experience, and remember these tips as you prepare for your next media interview.
Don’t Stop There...
Once you knock your media interview out of the park, we recommend sharing your success with a press release.
Press release distribution is an excellent amplifier of your media interview. When writing the copy for your release, include information such as:
- The topic of the interview
- The name of the publication
- Why you were chosen for the interview
- A link to the interview
- Background of the publication and its significance in your industry
- Additional details about your company
Press Release Distribution Services to Maximize Your Moment
For nearly 20 years, we’ve helped companies around the globe amplify their messaging with our powerful distribution channels and flat-fee pricing.
If you're ready to move forward with press release distribution, explore our pricing options and find the right distribution channel for your news.
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