Press Release Distribution: The Do’s and Don’ts

It’s reported that 5.47 billion people use the internet daily. There’s no denying we’re living in a digital world, and with more content out there than we could consume in a lifetime, the fight to capture and keep your target audience’s attention continues to intensify.

If your marketing and communications efforts feel like you’re a car stuck in the mud – spinning your wheels and not going anywhere, the push you might need is press release distribution.

Whether you’re new to press release distribution or want to improve the effectiveness of your strategy, in this blog we highlight the most important do’s and don’ts.

These tips will help you refocus your efforts and make the most of press release distribution for your brand.

The Do’s and Don’ts of Press Release Distribution

The Do’s of Press Release Distribution

Do...

Target Your Audience  

Your target audience is the GPS for your marketing and communications strategy. Their interests, pain points, questions, demographic data, and more will point you in the right direction to create and distribute content that addresses their needs.

Understanding your target audience is important for creating press releases that capture and keep their attention.

If you’re struggling to uncover your target audience, here are four tips to get you started.

Focus on Your Headlines

Your headlines are what get people to click on your press release or keep scrolling. That’s why it’s important to put time and effort into writing headlines that’ll capture people’s attention.

Our Press Release Headline Tips blog covers:

• What makes a good press release headline
• The right headline length
• Headline-writing tips and tricks

Keep Search Engine Optimization in Mind

Online visibility is like oxygen for your brand. Without it, it’s difficult for your company to keep a pulse and succeed.

This is where search engine optimization (SEO) and press release distribution come into play.

Press releases are highly effective and authoritative pieces of content that connect brands with their target audiences and the media. And as a result, press releases have the power to improve a brand’s SEO performance.

To improve your SEO performance, be sure to include relevant keywords in your press release campaigns. Read our blog How to Choose the Right SEO Keywords for Your Press Releases if you’re interested in learning more.

Use the Right Press Release Format

Just as the distribution channels you choose matter, so does the content of your campaign and the press release format.

The press release format helps improve the readability of your content and ensures you include the most important and relevant information.

Read our blog and learn how to execute the proper press release format, every time.

Time it Right

Just like with finding the love of your life, “timing is everything.” The same notion applies to press release distribution.

When distributing a press release, your timing plays a pivotal role in your campaign’s success.

If you’re curious about the best days and times to send your next press release, we’ve got you covered. Click here.

The Don'ts of Press Release Distribution:

Don’t...

Write Too Much

Press releases aren’t blog posts. To that point, use the inverted pyramid to organize your information and keep your press release between 300 and 400 words.

Forget to Pitch Your News

Your work’s not done when your press release hits the wire. Once you distribute your press release, it’s time to focus on media pitching.

Media pitches to relevant journalists and outlets give your brand extra opportunities to expand your reach if they pick up your article. Our blog post, Pitch Perfect: Media Pitching Basics and Best Practices shares everything you need to know to improve your media pitching efforts.

Overlook Analytics

The data you collect from your press release campaigns is crucial to your continued success.

Take time after each campaign to analyze the findings to get a better understanding of what’s working and what isn’t.

At ACCESSWIRE, we provide Distribution Reports for every campaign you send. These reports track:

• Views
• Link Clicks
• Multimedia Interactions
• Published Links
• And more!

Choose the Wrong Wire Service

When you use our press release services, you never have to worry about being nickel and dimed to maximize your results.

What you see is what you get thanks to our flat-fee, predictable pricing.

Our tried-and-true press release distribution services have helped thousands of public and private companies around the globe break through the noise of an overcrowded market and secure their piece of market share.

We’re ready to help you too.

Explore our pricing options and if you’re ready to write a campaign, check out our FREE press release template!