How to Craft Media Pitches That Get Noticed and Generate Earned Media
Now more than ever, businesses need to master the art of media pitching to capture journalist attention.
Getting journalists to notice and pursue your stories, though difficult, isn’t impossible.
It takes the right approach to increase your chances of securing earned media coverage and reaching your target audience.
This blog post will teach you how to:
- Create media pitches that grab attention.
- Build strong relationships with journalists.
- Increase your chances of getting media coverage.
The Power of Media Pitching
Media pitching involves developing attention-grabbing stories and presenting them to journalists in a way that piques their interest, aligns with their beat, and speaks to their target audience.
When done correctly, media pitching can lead to several business benefits, making it a must-have for growth and long-term success.
These benefits include:
- Credibility – The ultimate goal of media pitching is earning media coverage.People perceive earned media as more authentic and trustworthy because the brand didn't pay for it.
- Brand awareness – Media pitching leads to earned media which leads to expanded reach for a business. The more features and mentions a brand receive in reputable publications, the more they increase their visibility. An increase in exposure can lead to an uptick in website traffic, social media engagement, revenue and brand recognition.
- Thought leadership – When brands share valuable insights and their unique perspectives in media placements, they're seen as thought leaders. Being a thought leader can help a brand get more media coverage. Journalists view thought leaders as reliable sources of information.
How to Craft Engaging Media Pitches
Crafting media pitches that get attention requires careful planning and execution.
Here are some tips on how to write media pitches that earn media coverage:
Personalize it
Do your research on the journalist you’re pitching to and tailor your content accordingly. Your goal is to show your understanding of their beat, their past work, and how it aligns with your news.
Keep it Simple
Journalists don’t have time to read through a chapter book. Keep your pitches short and to the point. Aim for no more than a few short paragraphs and lead with your main message.
Amplify the Newsworthiness
Make the newsworthiness of your pitch crystal clear. Focus on what makes your story unique, timely, and relevant to their audience.
Include Supporting Materials
After summarizing your story's importance, provide additional details to help the journalist better understand it. Try to head them at the pass and provide them with content they’ll inevitably ask for.
Include press releases, fact sheets, video content, links, etc. But, don’t go overboard. Only share what’s truly important in the first interaction.
The Importance of Strong Journalist Relationships
The relationships you build with journalists is important. They hold the key that unlocks your earned media potential.
To that point, don’t only reach out to them when you need something. Engage with their social media posts, leave comments on their articles, and attend industry events to establish a personal connection with them.
The more you work on building these relationships, the more likely you are to see the benefits for your brand.
Download Your Free Media Pitching Checklist
Media Pitching Tool
Did you know our Media Suite includes a Media Database, Media Monitoring, Media Room, and a Media Pitching tool?
Our Media Pitching tool makes it easier for you to perfect your pitches and improve your chances of securing earned media opportunities.
If you’re interested in learning more about our Media Pitching tool, contact us today.
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