SAMPLE.PRESS RELEASE
HOW CAN YOU. TELL YOUR STORY BEST?
Catching your audience’s attention isn’t always easy and we know that.

We are here to help.

Crafting a press release for extra media coverage doesn’t need to be hard. With a few quick tips on press release writing, you can be well on your way to getting your story the visibility it deserves.

Text, Imagery, Media, Charts, Tables, are all integral pieces to building an effective press release. With ACCESSWIRE’s 24/7 editing team, along with our proprietary collaboration tool, we optimize your news story to ensure your announcement is seen by your target audience.

You don't have to be an experienced journalist to create a successful press release. While getting the reader's attention is important, you also want to consider the different elements that can be a part of your press release news story. Looking for a sample press release to help you get started? Our team of media professionals will help you with any media coverage questions you may have. If you’re looking to create a good press release,  our press release distribution service will help you get in front of the right target audience.

Take a look at the sample press release below and learn what it takes to stand out from the rest.
1
Atari Announces Modernized Food Fight Remake Featuring Online Multiplayer to Launch First on Atari VCS in Early 2022; Releasing Later on Consoles and PC
Thursday, July 29, 2021 9:30 AM
Share this article now
NEW YORK, NY / ACCESSWIRE / July 29, 2021 / Atari® - one of the world's most iconic consumer brands and interactive entertainment producers - today announced a new, built-from-the-ground-up remake of the beloved classic Atari arcade game Food Fight. Developed in partnership with Mega Cat Studios and launching early next year, Food Fight features familiar faces from the seminal favorite, reimagined as a premium game with modern 3D graphics, charming new characters, and updated gameplay mechanics with online multiplayer support.
Food Fight exclusively launches first on the Atari VCS PC/console hybrid gaming system and later on Windows PC, PlayStation 4/5, Xbox One, Xbox Series X|S, and Nintendo Switch.‍
Dodge! Dip! Dinner Roll! Food Fight unleashes all manner of food-based frenzy upon players looking to take control of the food court! Featuring single-player, co-op, and online multiplayer modes, the reimagined new game offers a plethora of potential gameplay scenarios, further supported by procedurally generated environments to ensure the food fighting fun never goes stale. Players can collect and choose from over 30 individual weapons, items, and special pick-ups, each with their own kitchen characteristics, such as "slippery" or "sticky."

"We've promised fans new Atari content for the VCS and are delighted to unveil this fresh, modern take on a classic video game favorite - one that only Atari could lovingly and expertly curate and bring to the VCS first," said Atari VCS COO Michael Arzt. "The feat wouldn't be possible without the passionate and dedicated team at Mega Cat Studios, and we couldn't be more thankful to bring Atari's Food Fight to the modern age where fans, both old and new, will enjoy all the messy mayhem this unique title has to offer."

"Everyone at Mega Cat is huge Atari fans, and from the moment that the VCS was announced, we knew that we wanted to create something special and new from classic Atari IP," said Mega Cat Studios CEO James Deighan. "We have been working closely with the Atari team for some time now, are excited to finally announce this amazing game, and can't wait to unveil more of the zany, fun, and innovative Food Fight gameplay, characters and other details as development continues."
Inspired by the original game which debuted in arcades in 1983, and then followed on the Atari 7800 in 1986, Food Fight sees players take on the role of Charley Chuck, a boy whose desire for ice cream sees him fall into trouble with a gang of mischievous chefs - Angelo, Oscar, and Zorba. Players must utilize speed and cunning to avoid enemies, or choose a different route and engage in intense open combat where the food does all the work! It's a satisfying battle of condiment splats, entree explosions, and succulent shrapnel.

Food Fight launches first on the Atari VCS - the iconic gaming brand's first new home gaming and entertainment device in 40 years - with game content exclusive to the platform. Food Fight is also the first example of Atari's recently-announced refocus on premium PC and console games. Additional game details and assets will be released within the coming months.

Food Fight Press Kit: https://uberstrategist.link/food-fight-presskit

The Atari VCS lineup of video computer systems, bundles, and peripherals are available for purchase online and in-store from Best Buy, GameStop, Micro Center, and the Official Atari VCS website in the United States.

A press kit with Atari VCS assets, including product photography, game screenshots, and logos is available here: https://uberstrategist.link/ATARI-VCS-PressKit.

Stay up-to-date on all things Atari and retro-pop-culture on Facebook, Twitter, and Instagram.
About ATARI

Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at Atari.com.© 2021 Atari VCS, LLC. All rights reserved.

©2021 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.
Press Contacts

UberStrategist Inc.
Mario R. Kroll, CJ Melendez, and Jessica Timms
[email protected]
1-646-844-8983
1
Headline
This is your moment to grab the media’s attention. Just like an email subject line, keep this short and simple. According to science, six words is ideal for a headline as we tend to typically only scan the first and last three words of a headline. Include impactful words that state a strong message, such as… Announcing, Introducing, Amazing, New, Breaking, Releasing, New, Launch, and Featuring, to ensure that you get noticed.
Atari Announces Modernized Food Fight Remake Featuring Online Multiplayer to Launch First on Atari VCS in Early 2022; Releasing Later on Consoles and PC
2
Social Links
Ensure you make your story easy for your audience share.  The easier it is, the more opportunity to increase your viewers!
Share this article now
3
Body
Now that you’ve gotten their attention, let’s make sure to keep it. Studies show that roughly 55% of people quit reading an article after 15 seconds, so ideally, a press release should be limited to 300-400 words. In addition, by breaking up the text to include various graphics, fonts, and quotes, you are much more likely to keep your audience’s interest and hold their attention.
NEW YORK, NY / ACCESSWIRE / July 29, 2021 / Atari® - one of the world's most iconic consumer brands and interactive entertainment producers - today announced a new, built-from-the-ground-up remake of the beloved classic Atari arcade game Food Fight. Developed in partnership with Mega Cat Studios and launching early next year, Food Fight features familiar faces from the seminal favorite, reimagined as a premium game with modern 3D graphics, charming new characters, and updated gameplay mechanics with online multiplayer support.
Food Fight exclusively launches first on the Atari VCS PC/console hybrid gaming system and later on Windows PC, PlayStation 4/5, Xbox One, Xbox Series X|S, and Nintendo Switch.‍
Dodge! Dip! Dinner Roll! Food Fight unleashes all manner of food-based frenzy upon players looking to take control of the food court! Featuring single-player, co-op, and online multiplayer modes, the reimagined new game offers a plethora of potential gameplay scenarios, further supported by procedurally generated environments to ensure the food fighting fun never goes stale. Players can collect and choose from over 30 individual weapons, items, and special pick-ups, each with their own kitchen characteristics, such as "slippery" or "sticky."

"We've promised fans new Atari content for the VCS and are delighted to unveil this fresh, modern take on a classic video game favorite - one that only Atari could lovingly and expertly curate and bring to the VCS first," said Atari VCS COO Michael Arzt. "The feat wouldn't be possible without the passionate and dedicated team at Mega Cat Studios, and we couldn't be more thankful to bring Atari's Food Fight to the modern age where fans, both old and new, will enjoy all the messy mayhem this unique title has to offer."

"Everyone at Mega Cat is huge Atari fans, and from the moment that the VCS was announced, we knew that we wanted to create something special and new from classic Atari IP," said Mega Cat Studios CEO James Deighan. "We have been working closely with the Atari team for some time now, are excited to finally announce this amazing game, and can't wait to unveil more of the zany, fun, and innovative Food Fight gameplay, characters and other details as development continues."
Inspired by the original game which debuted in arcades in 1983, and then followed on the Atari 7800 in 1986, Food Fight sees players take on the role of Charley Chuck, a boy whose desire for ice cream sees him fall into trouble with a gang of mischievous chefs - Angelo, Oscar, and Zorba. Players must utilize speed and cunning to avoid enemies, or choose a different route and engage in intense open combat where the food does all the work! It's a satisfying battle of condiment splats, entree explosions, and succulent shrapnel.

Food Fight launches first on the Atari VCS - the iconic gaming brand's first new home gaming and entertainment device in 40 years - with game content exclusive to the platform. Food Fight is also the first example of Atari's recently-announced refocus on premium PC and console games. Additional game details and assets will be released within the coming months.

Food Fight Press Kit: https://uberstrategist.link/food-fight-presskit

The Atari VCS lineup of video computer systems, bundles, and peripherals are available for purchase online and in-store from Best Buy, GameStop, Micro Center, and the Official Atari VCS website in the United States.

A press kit with Atari VCS assets, including product photography, game screenshots, and logos is available here: https://uberstrategist.link/ATARI-VCS-PressKit.

Stay up-to-date on all things Atari and retro-pop-culture on Facebook, Twitter, and Instagram.
4
Company Background
This is your moment to give your audience a glimpse into your business and all that is great about it. Be sure to take advantage of it and share any relevant insight into years in business, product names, any mergers or acquisitions, or any awards received.
About ATARI

Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at Atari.com.© 2021 Atari VCS, LLC. All rights reserved.

©2021 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.
5
Contacts
Make sure to include your investor, media, and other contacts from your press release, including their email addresses and phone numbers. Make sure your audience knows how to reach you!
Press Contacts

UberStrategist Inc.
Mario R. Kroll, CJ Melendez, and Jessica Timms
[email protected]
1-646-844-8983
CONNECT.TODAY!