One of the hardest parts of creating a new company is establishing brand awareness for whatever product or service that business provides. Even when a small business does manage to build up its clientele, the challenge then becomes maintaining and growing its customer base.
Rather than committing a big portion of your small business’s budget toward expensive and potentially unsuccessful advertising campaigns on the front end, there is a more affordable, and often much more effective, option: Sharing your company’s story and news via press release distribution.
