First traditional bank to launch an NFT campaign on Upstream completed their second NFT campaign, which included digital collectibles redeemable for physical merch.
NEW YORK, NY / ACCESSWIRE / March 9, 2023 / UBank, the community-oriented, relationship bank launched its second digital collectible NFT campaign on Upstream, the next-generation trading app for NFTs and digital securities powered by Horizon Fintex (Horizon) and MERJ Exchange Limited (MERJ). UBank's free "Good For Country 2023" NFT made available March 4, 2023, served as digital proof of attendance, and provided concertgoers with the unique opportunity to show their claimed NFT at UBank's merch booth for a free shirt.
This campaign follows UBank's invite-only NFT release on Upstream which was offered to their most loyal clients and launched at the end of last year, making history as the first traditional bank to bring NFT rewards to its members. "Our Good For Country Concert Series is centered around giving back to the community by raising money for the East Texas Food Bank," says UBank CEO Shana De Paoli. "We were excited to expand our Web3 strategy while also incorporating a unique way to engage with our concertgoers through digital collectible NFTs."
Through the Upstream partnership, UBank continues to extend its community-building mission into the Web3 space.
"The launch of our NFT with Upstream marks the start of an exciting new frontier for UBank and our community," says UBank CEO Shana De Paoli. "At UBank, we are committed to finding innovative ways to engage with our community, so incorporating blockchain technology into our offerings opens up a world of possibilities for unique customer experiences."
"We are thrilled to have facilitated UBank's second ever NFT release, leveraging our position as a regulated MERJ Exchange market and our commitment to providing a secure on-ramp for financial institutions and prominent brands seeking to enter the Web3 and NFT space," Upstream Co-Founder Mark Elenowitz says. "At Upstream, we prioritize user-friendliness and experience-based NFTs, and look forward to supporting UBank's continued community-building strategies."
Upstream, a MERJ Exchange market, is the first national securities exchange to offer both digital securities and NFT trading. The real-time trading app features in-app blockchain wallet creation; familiar payment ramps like PayPal; and no gas fees charged to users. Unique to competitors, Upstream offers NFT longevity with its compliance-first approach, FDIC-insured US dollar accounts, and biometric-protected transactions.
About UBank: UBank is a community-oriented, relationship bank that is building the future of relationship banking. We believe that people bank with people, not a bank. That's why we're focused on creating an innovative banking experience that values, knows, and empowers its customers to live their ambitions and forge their dreams today. Since our founding in 1961, we've built a strong product set, successfully navigated the ever-changing regulatory environment, and established a strong team of people who share our vision. We're here to make it happen for you, for your family, and for your business. It's that simple.
Member FDIC. Equal Housing Lender.
About Upstream: Upstream, a MERJ Exchange Market (https://merj.exchange), is a fully regulated global stock exchange for digital securities and NFTs. Powered by Horizon's proprietary blockchain-powered matching engine technology, the platform enables users to trade NFTs, and invest in securities for IPOs, crowdfunded companies, U.S. & international equities, and celebrity ventures using the Upstream app. For more information, please visit https://upstream.exchange/. Upstream is currently accepting applications to dual list at https://upstream.exchange/getlisted.
This press release shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.
*If you are a U.S. or Canadian-based citizen or permanent resident that has invested in a company that's listed on Upstream, you may transfer your shares to Upstream and sell them on Upstream's trading app for liquidation purposes only. You are not permitted to purchase shares of other companies listed on Upstream at this time. Anyone may buy and sell NFTs on Upstream.
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SOURCE: Horizon Fintex