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UBank Launches Upstream-powered NFT Campaign at "Good For Country" Charity Concert

Thursday, 09 March 2023 10:30 AM

First traditional bank to launch an NFT campaign on Upstream completed their second NFT campaign, which included digital collectibles redeemable for physical merch.

NEW YORK, NY / ACCESSWIRE / March 9, 2023 / UBank, the community-oriented, relationship bank launched its second digital collectible NFT campaign on Upstream, the next-generation trading app for NFTs and digital securities powered by Horizon Fintex (Horizon) and MERJ Exchange Limited (MERJ). UBank's free "Good For Country 2023" NFT made available March 4, 2023, served as digital proof of attendance, and provided concertgoers with the unique opportunity to show their claimed NFT at UBank's merch booth for a free shirt.

This campaign follows UBank's invite-only NFT release on Upstream which was offered to their most loyal clients and launched at the end of last year, making history as the first traditional bank to bring NFT rewards to its members. "Our Good For Country Concert Series is centered around giving back to the community by raising money for the East Texas Food Bank," says UBank CEO Shana De Paoli. "We were excited to expand our Web3 strategy while also incorporating a unique way to engage with our concertgoers through digital collectible NFTs."

Through the Upstream partnership, UBank continues to extend its community-building mission into the Web3 space.

"The launch of our NFT with Upstream marks the start of an exciting new frontier for UBank and our community," says UBank CEO Shana De Paoli. "At UBank, we are committed to finding innovative ways to engage with our community, so incorporating blockchain technology into our offerings opens up a world of possibilities for unique customer experiences."

"We are thrilled to have facilitated UBank's second ever NFT release, leveraging our position as a regulated MERJ Exchange market and our commitment to providing a secure on-ramp for financial institutions and prominent brands seeking to enter the Web3 and NFT space," Upstream Co-Founder Mark Elenowitz says. "At Upstream, we prioritize user-friendliness and experience-based NFTs, and look forward to supporting UBank's continued community-building strategies."

Upstream, a MERJ Exchange market, is the first national securities exchange to offer both digital securities and NFT trading. The real-time trading app features in-app blockchain wallet creation; familiar payment ramps like PayPal; and no gas fees charged to users. Unique to competitors, Upstream offers NFT longevity with its compliance-first approach, FDIC-insured US dollar accounts, and biometric-protected transactions.

About UBank: UBank is a community-oriented, relationship bank that is building the future of relationship banking. We believe that people bank with people, not a bank. That's why we're focused on creating an innovative banking experience that values, knows, and empowers its customers to live their ambitions and forge their dreams today. Since our founding in 1961, we've built a strong product set, successfully navigated the ever-changing regulatory environment, and established a strong team of people who share our vision. We're here to make it happen for you, for your family, and for your business. It's that simple.
Member FDIC. Equal Housing Lender.

About Upstream: Upstream, a MERJ Exchange Market (, is a fully regulated global stock exchange for digital securities and NFTs. Powered by Horizon's proprietary blockchain-powered matching engine technology, the platform enables users to trade NFTs, and invest in securities for IPOs, crowdfunded companies, U.S. & international equities, and celebrity ventures using the Upstream app. For more information, please visit Upstream is currently accepting applications to dual list at

Press contact:

Vanessa Malone
[email protected]


This press release shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.

*If you are a U.S. or Canadian-based citizen or permanent resident that has invested in a company that's listed on Upstream, you may transfer your shares to Upstream and sell them on Upstream's trading app for liquidation purposes only. You are not permitted to purchase shares of other companies listed on Upstream at this time. Anyone may buy and sell NFTs on Upstream.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, and a full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company's securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements

This communication contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential," or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

SOURCE: Horizon Fintex

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