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SportVEST Joins Upstream to Integrate Unique NFT Opportunities into Their Global Sports Ecosystem

Wednesday, 29 June 2022 11:00

Introducing Fan Engagement NFTs to Retired and Professional Athletes Along With SportVEST's L3GENDZ Metaverse Brand

NEW YORK, NY / ACCESSWIRE / June 29, 2022 / Upstream, the revolutionary exchange for digital securities and NFTs powered by Horizon Fintex (Horizon) and MERJ Exchange Limited, today announced that SportVEST has joined Upstream to introduce NFTs to SportVEST's ecosystem of sport legends, leagues, teams, and athletes. The relationship will initially work to drive SportVEST's NFT initiatives for their L3GENDZ metaverse brand across Esports and gaming.

SportVEST supplies alternative revenue stream opportunities for its consortium of retired pro athletes from the NFL, MLB, NHL, NHL, NASCAR; Olympians, and companies innovating across gaming, fan engagement and media technologies. Their most recent project, L3GENDZ OF SPORT, is an arcade-style metaverse game that features limited edition NFT avatars and collector edition sets. Leveraging Upstream's regulated, simplified NFT creator tools and exchange, SportVEST will bring unique digital collectibles and Web 3.0 trading experiences to the company's deep portfolio of sports legends.

Upstream, a carbon neutral Ethereum layer-2 platform, is uniquely positioned to support brands seeking to create immersive fan engagement experiences with NFTs and bring them into metaverses. With in-app wallet creation, familiar payment ramps including PayPal, credit, debit, and USDC digital currency, and no gas fees charged to users; Upstream users avoid common entry barriers.

"We created SportVEST with the long-term vision to bring exciting innovation to the masses while having a positive social impact through two transformative areas, sports and technology," says CEO of SportVEST Vic Bakunoff. "Upstream's mission to make digital collectible (NFTs) accessible to the masses aligns perfectly with our goal and we look forward to help making that a reality."

"With the gaming and sports industries shift towards Web 3.0, now is the perfect time to enter the billion-dollar NFT market," says Upstream Co-founder Mark Elenowitz. "Upstream's methodology makes it an easy transition for athletes and brands to integrate NFTs into their growth strategies while protecting their brand."

SportVEST joins Upstream's growing ecosystem which features sports, music, and entertainment heavyweights including NBA Hall of Famer Dominique Wilkins, NFL Hall of Famer Edgerrin James, Antrel Rolle, BRON Studios, Ruffnation Entertainment and more. Interested parties can learn more at or reach the team at [email protected].

About SportVEST:

SportVEST focuses on brand monetization strategies with clients such as professional sports leagues, their teams, retired professional athletes, and partner organizations with innovative technologies in vertical sectors such as Esports/Gaming and Fan Engagement. It's demonstrated in the successful launch of the Legends of Football online gambling program as well as other event-driven fan interactive gaming, esports, or media interests. This includes acquiring Unique Digital Property licensing rights that are most prevalent with non-fungible tokens or NFTs and other sports memorabilia. Interested parties can visit at or contact us at [email protected].

About Upstream:

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon's proprietary matching engine technology, the exchange will enable investors to trade NFTs, shares in IPOs, crowdfunded companies, U.S. & Int'l. equities, and celebrity ventures directly from the app: Interested issuers can reach the team at [email protected].

About MERJ:

MERJ Exchange (MERJ) operates Upstream as a fully regulated and licensed integrated securities exchange, clearing system and depository for digital and non-digital securities. MERJ is an affiliate of the World Federation of Exchanges (WFE), recognized by HM Revenue and Customs UK, a full member of the Association of National Numbering Agencies (ANNA) and a Qualifying Foreign Exchange for OTC Markets in the US. MERJ is also a member of the Sustainable Stock Exchanges Initiative. Visit to learn more.

About Horizon:

Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Our in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally. Learn more at

Press Contacts:

Vanessa Malone
[email protected]


This press release shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.

*NFTs received have no economic value, royalties, equity ownership, or dividends. NFTs are for utility, collection, and display only.

*U.S. investors are not permitted to trade in upstream listed securities. U.S. and Canadian citizens will only be able to trade in a security they currently own that has listed on upstream for liquidation only.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges and full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement and registry. It operates a fair and transparent marketplace in line with international best practice and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company's securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings and notification requirements, as well compliance with applicable quantitative and qualitative listing standards.

SOURCE: Horizon Fintex

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