FRISCO, TX / ACCESSWIRE / October 22, 2021 / Fast growing digital advertising company, Sophos Marketing, announces an exciting rebrand to Awarity. Ownership and management are unchanged and there will be no impact to businesses across the country that currently partner with Awarity.
"We felt it's important our name play a role in explaining what we do, which is to generate demand by building targeted awareness with campaigns that are affordable, easy, and effective. In a world where keeping up with digital advertising can be overwhelming, we take great pride in making the complex simple for our customers," says Founder and CEO Aditya Varanasi.
"Over the past several months, we have developed and launched an intuitive new campaign dashboard, an innovative new connected TV advertising service, and have incorporated AI to read millions of data points daily across 50+ ad exchanges to ensure our clients are reaching their target customer in the most efficient manner. We have an exciting pipeline of new innovations to make campaigns even easier to launch and more effective to run. This name change is just one more step in making it easier for businesses to benefit from the power of targeted awareness advertising."
Founded in 2016, Awarity has a simple mission: Make world class awareness advertising affordable. The company designs and builds custom built, animated ads in house and utilizes AI based media buying tools to maximize efficiency and effectiveness. Banner ad campaigns are all inclusive and start for as little as $299/month and connected TV campaigns start for as little as $999/month.