ALISO VIEJO, CA / ACCESSWIRE / September 10, 2021 / The professionals at Zoek Marketing know that regardless of if you're just starting out or have been a market player for years, it can be tough to grow your audience and stand out from the competition, especially when it comes to SEO and the world of digital advertising.
While you've most likely heard of SEO (search engine optimization), you may not be too clear on how or why it works, or even why it matters to your small business.
To help clear things up, the results-driven digital marketing pros at Zoek Marketing are here to share what you need to know about SEO and how the right approach can directly benefit your small business.
What is SEO Marketing?
Search engine optimization (SEO) provides the search engine visibility and reach needed to direct customers to your business and boost traffic to your website.
When customers conduct research on a product or topic or enter any other query into Google, the sites showing up at the top of search results pages aren't random. As Zoek Marketing experts know, those listings are chosen by a complex algorithm that populates results based on quality, authority, and how relevant they are to the user's question.
In other words, when consumers search for information on a product or service, Google or Bing works to locate and provide results that best match their intent. The happier a user is with those results, the more likely they'll use that search engine again.
In fact, consumers may even feel more inclined to use other services offered by the search engine, including their email service (if any). Naturally, this translates into more ad revenue for the search engine.
Therefore, it's in Google's best interest to provide users with the best results possible.
Using SEO to Your Advantage
To provide users with the best search results available, Google and Bing analyze many factors across your website, including headings, keywords, social media links, ease of use, and more.
However, if you own or manage a small business and don't possess any SEO marketing expertise, figuring out how to use SEO to your advantage can be a significant challenge.
Educating yourself on title tags, improving website speed and user experience, optimizing keyword use (brand and industry-specific), using headings to improve readability, and the many other nuances of SEO can be a lot of work.
In turn, learning how to optimize your web pages and maximize your search position can take time, money, and resources away from what really matters: managing the day-to-day of your business.
Fortunately, Zoek Marketing is here to help.
How Zoek Marketing Makes Turns Websites Into SEO Powerhouses
These days, you don't need to spend time figuring out SEO marketing on your own. With the help of Zoek Marketing, you have the opportunity not only to stay on top of changing SEO trends but also build a website that dominates Google search, ranking above the competition and reaching more customers than ever.
If you're busy running your small business and don't have the time to master SEO on your own, the Wix experts at Zoek Marketing are here for you. An award-winning digital marketing and web design firm, Zoek can optimize your website, generate more traffic and help your business become the go-to service provider in your industry.
Schedule your free consultation today to learn more.
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SOURCE: Zoek Marketing