101 Network Provides Special Interest Content to More than 45 Million Readers
LA JOLLA, CA / ACCESSWIRE / December 12, 2019 / The 101 Network announced today that the company has relaunched its brand and added new sites to its portfolio. In an additional strategic move, the company has appointed industry veteran, Mike Dodge, as the new CEO.
The 101 Network is a new media publishing platform serving highly engaging educational content to more than 45 million monthly readers. The relaunch is part of a major investment in the network's brand and content production, which includes the launch of three new sites (Autos101, Vacation101 and Parenting101) and an overhaul to the current design on the existing sites. The addition of new sites and relaunch provides an expanded, updated platform for high-quality content output that is targeted based on AI-driven analysis of interesting and trending topics.
"The 101 Network has a modern approach to digital publishing that effectively reaches Facebook's audience with quality and engaging content. Our ads auction system is fair and equal, and the disrupting and young 101 Network is a proof of the success you can have on our platform, provided you create a positive and meaningful experience for people," said Mor Aldaag, Client Partner at Facebook.
"The 101 Network represents the future of digital media, with high-quality content that is intertwined with insights and performance. I'm thrilled to join such an innovative company that attracts loyal readers," said Mike Dodge, CEO at 101 Network. "Our recent relaunch and expansion is the first step in a growth strategy that will introduce more content to our readers in the coming months."
Dodge will be responsible for the success of the current brands and the expanding portfolio of new brands. His expertise across media and technology, as well as his extensive leadership experience, are a perfect match as the company matures into its next phase of profitable growth. As Chief Operating Officer of the online publishing giant Evolve Media for 9 years, Dodge has particular expertise in growing digital media brands. While there, Dodge had P&L responsibility for a 400-person organization focused on vertical publishing, video production and distribution, advertising sales, and marketing services.
Before joining 101 Network, Dodge served as CEO of Blackbelt TV, an SVOD streaming service delivering highly engaging martial arts content to millennial men in emerging markets. Prior, Dodge was CEO of the William Morris-Endeavor-backed social media agency, theAudience. He has also held management positions at Internet Brands, General Electric, McKinsey & Company, and Procter and Gamble. Mike holds a BA in Political Science from the University of Chicago and an MBA from the Harvard Business School.
Editorial operations will be led by Jessica Patel, former deputy editor at T Brand Studio at The New York Times and Bankrate.com, the 101 Network also boasts an expanded editorial staff of experienced journalists and industry professionals across each content category. Since starting, Patel has worked to grow the staff with full time writers and editors as well as expert freelancers who contribute articles to the individual brands. The team's unique approach combines well-researched content with real-time insights and machine learning.
"The 101 Network has a deep bench of experienced writers with a new approach to researched content that uses real-time insights and AI to help us select and present educational topics to our readers," said Jessica Patel, Executive Director of Content at 101 Network. "With a new, more engaging design to our brand, we are looking forward to expanding the portfolio to a number of additional categories in Q4."
About 101 Network
The 101 Network is a first-of-its-kind digital publishing platform where educational content meets entertainment. Debuting in 2018, the network features digital magazines including History101, Finance101, Living101 and Science101,with a blueprint to further expand the vertical collection. Through our brands, we serve uncompromising stories that inform, amuse, and enrich our understanding of the world we live in.
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SOURCE: 101 Network