Statements Media Acquires Sharkfin Canada
Monday, September 10, 2018 9:00 AM
Industry Consolidation Paves the Way for Digital Taxi Tops in 2018
TORONTO, ON / ACCESSWIRE / September 10, 2018 / Statements Media, a Toronto-based outdoor advertising company, today announced it has acquired all of Sharkfin Canada's taxi media assets in Toronto and Montreal.
The move will make Statements Media the only provider of Taxi Tops in both the Toronto and Montreal markets, as well as offering taxicab wraps in a number of smaller markets across Ontario including London, Kitchener-Waterloo and Mississauga. Statements Media's network will now include over 1,400 backlit Taxi Top faces between Toronto and Montreal. In addition, Statements Media will begin a significant, phased roll out of digital Taxi Tops in October 2018.
Both Statements Media and Sharkfin Canada have been selling advertising space on taxicabs since the concept first launched in Canada over 7 years ago. The purchase of Sharkfin will give Statements Media the exclusive rights to advertise on many of Toronto and Montreal's leading taxicab brokerages in addition to integrating Sharkfin's robust operational back-end and digital signage expertise.
"This acquisition further solidifies our dominant position in the marketplace and demonstrates our commitment to taxi media as a viable and effective outdoor advertising solution," said Adam Watson, VP of Business Development at Statements Media Inc. "This will allow us to streamline operations, deliver further value to our clients and better align us for the upcoming transition to digital tops."
Sharkfin has been working on the development of digital Taxi Tops for over three years, with road testing starting last month. The digital displays feature real-time connectivity via a cellular network, allowing for creative changes on the fly, day-partying and geo-targeted ads based on GPS location data.
"We're very proud of the team we've assembled, the network and technology we have built and the many clients that have leveraged our platform" said Dirk Bhagat, CEO of Sharkfin Canada. "We are confident that joining the team at Statements Media we will take digital tops and our network to the next level."
About Statements Media Inc.
Statements media, founded in 2005, is a boutique outdoor advertising company based in Toronto that specializes in the sales of premium out-of-home properties and innovative advertising networks. Our diverse portfolio includes digital billboards, taxi tops and wraps, wall murals, parking garage media, parking ticket ads, mobile digital trucks and interior advertising space at Woodbine Casino and Racetrack.
About Sharkfin Canada Inc.
Sharkfin Canada through its subsidiaries built the largest Taxi Top Advertising network in Canada. With its adoption of technology, operational efficiency, automation and singular focus on taxi media, Sharkfin has been able to provide a superior experience for clients of its Taxi Media platform.
For more information, please visit www.StatementsMedia.com
Contact: [email protected]
SOURCE: Statements Media