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New Age Beverages Corporation Expands Its Búcha Live Kombucha Brand With Shell Canada

Thursday, 28 June 2018 08:00 AM

New Age Beverages Corporation

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DENVER, CO / ACCESSWIRE / June 28, 2018 / NEW AGE BEVERAGES CORPORATION (NASDAQ: NBEV), the Colorado-based organic and natural healthy functional beverage company dedicated to making a difference for consumers with better-for-you alternatives, today announced the distribution expansion of its Búcha Live Kombucha brand nationally with Shell Canada.

KEY HIGHLIGHTS:

  • New Age's Búcha Live Kombucha brand, which has more than quadrupled since coming into New Age's system, is leading the category growth and expanding worldwide
  • Búcha Live Kombucha's preferred taste profile and shelf-stable formula is facilitating the brand's distribution expansion across all channels and leading sales throughput

Since inception in 2016, New Age Beverages has developed a portfolio of better-for-you beverages that includes XingTea®, Búcha® Live (organic) Kombucha, Marley® (coffee, cold brew, relaxation drinks and organic yerba mate), Coco-Libre® (coconut waters and sparkling coconut waters), and a number of impending products for the medical channel through their Health Sciences Division. As a result, the Company has become the 54th largest non-alcoholic beverage company, one of the largest healthy beverage companies, and the fastest growing in the world over the past two years.

New Age's Búcha Live Kombucha brand has a unique and proprietary production process that results in a preferred taste profile, no vinegary aftertaste like most other kombuchas, no refrigeration required because of its shelf stability, and an industry leading 12 months of shelf life. As a result, Búcha is one of the only brands to be able to penetrate the convenience and other independent channels of distribution.

Craig Thibodeau, President of International for New Age Beverages commented, "This is another major deal for New Age, and we are extremely proud that we have gained the new distribution expansion with Shell Canada. Búcha® Live Kombucha, has now rolled out to over 590 new sites with Shell across Canada. This level of growth is unprecedented, as New Age's portfolio is resonating with retailers and addressing their healthy product diversification needs. New Age's portfolio is also resonating with consumers, addressing their desires for healthier, and, better-for-you options. As a result, sell-through and consumer offtake has been excellent, and is leading to even more expansion for our brands."

About New Age Beverages Corporation (NASDAQ: NBEV)

New Age Beverages Corporation is a Colorado-based healthy functional beverage company that was created in 2016 and 2017 with the combination of Búcha Live Kombucha®, XingTea®, Coco-Libre®, and Marley®, to create a one-stop-shop solution for retailers and distributors providing healthier beverages in the disruptive growth segments of the $870 Billion-dollar non-alcoholic beverage industry. In that period, New Age has become the 54th largest beverage company, one of the largest healthy beverage companies, and the fastest growing in the world. New Age competes in Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters, Functional Waters, and Rehydration Beverages with the brands Búcha® Live Kombucha, XingTea®, XingEnergy®, Marley One Drop®, Marley Mellow Mood®, Marley Mate™, Marley Cold Brew™, Coco-Libre®, PediaAde™, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The Company's brands are sold across all 50 states within the US and in more than 15 countries internationally across all channels via direct wholesale distribution systems. The company operates the websites www.newagebev.com, www.newagehealth.us, www.mybucha.com, www.xingtea.com, www.aspenpure.com, www.drinkmarley.com, www.cocolibre.com, and https://shop.newagebev.com.

New Age has exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.

New Age Beverages Corporation, Thursday, June 28, 2018, Press release picture

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries about New Age Beverages Corporation please contact:

Cody Slach, Liolios Group, Inc.
Investor Relations Counsel
Tel 949-574-3860
[email protected]

New Age Beverages Corporation
Chuck Ence, CFO
303-289-8655
[email protected]

SOURCE: New Age Beverages Corporation

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