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TripleLift Introduces Branded Content at Scale Powered by Programmatic

Thursday, April 5, 2018 9:00 AM

Beta Testers The Daily Dot, Thought Catalog and Stash See Significant Brand Awareness, Social Engagement and Reach Increases

NEW YORK, NY / ACCESSWIRE / April 5, 2018 / TripleLift, the world's largest native advertising platform, today debuted the first scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.

''With ContentDial, marketers experience all of branded content's benefits and, now, they can do so at scale and programmatically,'' said Jason Kleinman, GM of Branded Content at TripleLift. ''Publishers gain a new revenue stream as branded content efforts are executed across more websites than they have been in the past.''

Since December 2017, marketers from financial technology company Stash have used ContentDial in a beta period to promote its apps targeting millennials across publishers The Daily Dot and Thought Catalog. TripleLift's ContentDial solution created customized content that fit each publisher's respective voice, which the brand had never been able to do before, while also providing consolidated reporting that allowed Stash to analyze and change its campaign in real-time.

Initial results from Stash's campaign showed that ContentDial:

  • Drove more than 5 percent of its Daily Dot and Thought Catalog readers to register for and deposit money in a new Stash account

  • Provided an 8 percent lift in Stash's brand awareness as shown by a third party brand lift study

  • Generated more meaningful social interactions with consumers posting branded content 10 times more than usual to their social feed

''Stash had avoided publisher direct content marketing because of high minimum spends and production headaches that conclude with a lack of visibility into reach, scale and overall success measurement,'' said Dale Sterling, CMO of Stash. ''ContentDial's automation of the production process removed the biggest barrier that prevented us from succeeding, understanding which content was performing best.''

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About TripleLift

TripleLift is the industry's leading programmatic native advertising platform. The company's technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift's technology to create a new revenue stream through monetizing their in-feed inventory. For more information about TripleLift, please visit

About Stash

Stash is on a mission to empower a new generation of investors, giving everyone access to financial opportunity. Available on both iOS and Android, Stash breaks down complicated financial language and helps make it easier to start investing. Investors choose from a selection of over 35 curated investments enabling them to build a portfolio that reflects their interests, beliefs, and goals. Stash has a simple and transparent fee model of $1 per month for accounts under $5,000 and 0.25% a year for balances over $5,000. Clients are not charged additional commissions for trading or fees for transferring money in and out of accounts. The first month is free for everyone. Based in New York City, Stash started in February 2015 by Wall Street veterans Brandon Krieg and Ed Robinson. Stash is an SEC Registered Investment Adviser. For more information, visit

About The Daily Dot

The Daily Dot is the Web's most comprehensive source of coverage for Internet culture and life online. Our content reaches up to 22 million digital natives each month, making us one of the top 1,000 websites in the United States. For more, visit:


Shelley Petri
Blast PR for TripleLift
[email protected]

SOURCE: TripleLift

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