Launch Comes At Time of New UK Sugar Tax Proposal
LONDON, ENGLAND / ACCESSWIRE / April 4, 2016 / EarthWater, Inc. www.EarthWater.com a manufacturer of high alkaline mineral infused beverages under the brand "FulHum" www.FulHum.com announced today the Company has signed an agreement to launch its highly acclaimed beverage products into the United Kingdom through FulHum Limited www.FulHum.co.uk
FulHum Limited UK President Rod Foran stated, "We are very excited to bring the FulHum brand to the UK. There is more and more concerns on health and wellness here and we hope to be a big part of the education of the brand. We feel highly confident we can make progress and develop a loyal following with the FulHum premium beverage."
According to UK based Zenith International, a specialist food and drink industry consultancy, during 2015, consumption of flavored, functional and juicy water plus drinks increased 5.7% to 486 million litres. Zenith forecasts that, by 2020, the total flavored, functional and juicy water plus drinks market will stand at almost 800 million litres, an increase of almost 25%.
Additionally, the UK has been discussing levying a "Sugar Tax" on Companies that produce products with excess sugar. UK experts believe a tax of just 7p per regular-sized can of soft drink with added sugar could generate £1 billion per year. New laws are being debated in the House of Commons and a final legislation is expected by this summer. The financial impact to those selling bottled sugar drinks will be enormous.
A new tax could add up to 24p a litre to soft drinks with the highest sugar content, a cost that could be passed on to shoppers through higher prices. The Chancellor has predicted the tax would raise £520m in its first year, far less than cost of the levy.
According to a UK Government Report, "We are eating too much sugar and it is bad for our health. Consuming too many foods and drinks high in sugar can lead to weight gain and related health problems, as well as tooth decay. Almost 25% of adults, 10% of 4 to 5 year olds and 19% of 10 to 11 year olds in England are obese, with significant numbers also being overweight. Treating obesity and its consequences alone currently costs the NHS £5.1bn every year."
EarthWater Chairman, CJ Comu stated, "This is another great step forward for our company and the continued expansion of our brand FulHum into the United Kingdom. Our timing with respects to global expansion and the UK market as a gateway to the European Union is very important. Our mission to provide the best quality beverage to help people stay healthy and hydrated could not have come at a better time."
FulHum is made from 100% natural minerals and purified water with ZERO; Sugars, Calories, Carbohydrates, or Chemicals. FulHum origins come from "Fulvic and Humic" natural minerals that represent the DNA in our food groups, and is the main component of a 100% natural, high alkaline mineral-enriched beverage. The proprietary FulHum formula is different from other mineral beverages because it could detoxify free radicals, eliminate harmful pathogens, and improve nutrient absorption all while delivering essential minerals that are limited in daily diets.
About EarthWater and FulHum:
FulHum is a product of EarthWater, Inc. www.EarthWater.com FulHum is a Mineral-Infused High Alkaline Beverage which is a 100% natural, proprietary blend of natural Fulvic and Humic complexes mined from deep within the earth's surface. For more info; [email protected] or visit www.fulhum.co.uk
SOURCE: EarthWater, Inc.