SUNNY ISLES, FL / ACCESSWIRE / August 22, 2014 / Joey New York, Inc. (OTCQB: JOEY) announced today its organizational plan for marketing and distribution. This strategy will allow the "JOEY" brand to co-exist in the prestige, masstige, health & well- being and mass market channels. The Prestige brand will be a luxury vitamin infused collection called VitaMinute Skin Technologies which will be powered by The Joey New York Brand. This is a collection that will utilize the more than 20 years of product development of skin care experience of items that deliver quick and effective results with a new high end luxury look keeping up with the ever changing evolution of the prestige beauty industry. The other brands for the remaining distribution channels are still in development. The Company recognizes that Joey New York the original brands namesake is valuable to the global markets. The plan is to develop Joey New York Beauty for a big box retailer exclusively. Joey New York's Coconut Water based skin care products are currently sold in the masstige space plus an aromatherapy skin care collection for the health & well-being markets based on their fast acting quick results mantra currently on the pipeline. Each Category will have complete differentiation in product offerings, technology, designs and marketing message. "The goal is to be able to develop exceptional skin care products with a variety of technologies to offer consumers a choice based on their skin care needs, price range and lifestyle without cannibalizing or being too product intensive in any single marketplace," said Joey Chancis CEO of Joey New York, Inc.
About Joey New York, Inc.
Joey New York, Inc. through its wholly owned subsidiary RAR Beauty, LLC is the manufacturer and marketer of its Joey New York brand of quality skin care and beauty products. The Company's products are sold through various retailers, professional salons and spas and beauty websites within the United States and Internationally.
This press release contains "forward-looking statements" within the meaning of the safe harbor provision of the US Private Securities Litigation Reforms Act of 1995. Forward-looking statements are neither historical facts nor assurances of the future performance. Instead, they are based only on our current beliefs, expectations, and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, and other future conditions. Because forward-looking statements related to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, acceptance of our products among consumers and professionals, our need for additional capital, our ability to manage growth as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information that is currently available to us and speaks only as of the date on which it was made. We undertake no obligation to publically update any forward-looking statement, whether written or oral, that be made from time to time, whether as a result of new information, future developments or otherwise.
Joey New York
SOURCE: Joey New York