NEW YORK, NY / ACCESSWIRE / August 15, 2014 / Vaporin, Inc. (OTCQB: VAPO) - Vaporin distributes electronic cigarettes, vaporizers, e-liquids and e-hookah products via online and traditional brick and mortal retail outlets. It claims to offer products that are free from the tar, tobacco, smoke and odor of traditional cigarettes while maintaining or enhancing users' experience. Vaporin has taken the right steps so far to expand the business and penetrate into the market where the industry itself is in the infant stage.
On June 3rd, 2014, Vaporin entered into a strategic partnership with Terra Tech Corp. (OTCQB: TRTC) ("Terra Tech"). Terra Tech designs, markets, and sells hydroponic equipment within the US. Through the partnership, Terra Tech will exclusively market and distribute Vaporin's product to its cannabis dispensary network in California, Colorado, Washington and Oregon. By the 3rd quarter 10-Q, Vaporin's financial impact from the exclusive agreement with Terra Tech should generate positive picture.
Just like the joint agreement with Terra Tech, the best business strategy for Vaporin should be to pioneer the market with aggressive branding and marketing. At least this will make Vaporin an attractive buyout target for either private equity or a conventional tobacco company.
Vaporin has taken the right steps so far for the success of the company. Its revenue base has been growing noticeably and also it has been making strategic partnerships with other companies in order to expand the market. Although established big players are slowly entering into the market, the e-cigarette market has a very low barrier to entry with no stringent regulatory requirement on either the product itself or on the marking strategy. The good common sense strategy that Vaporin has managed to undertake will create more upbeat financial news in the near future.
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