High Performance Beverage Co. Hires Steven Plumb as Chief Financial Officer

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High Performance Beverage Co. Hires Steven Plumb as Chief Financial Officer

CAVE CREEK, AZ / ACCESSWIRE / August 5, 2014 / High Performance Beverage Co. (OTC PINK: TBEV) (PINKSHEETS: TBEV) (the "Company") is pleased to announce the appointment of Steven Plumb as the Company’s new Chief Financial Officer.

Mr. Plumb is a Certified Public Accountant and senior finance executive who provides Chief Financial Officer, SEC reporting, and M&A services to public and private companies. He specializes in assisting companies in areas of capital raising strategy, financial reporting, SEC reporting, and corporate governance. With over 30+ years in accounting and finance, Mr. Plumb has developed an expertise in roll-ups, reverse mergers, private equity and VC backed ventures.

Michael Holley, High Performance Beverage, President, stated, "We are happy to introduce Steven Plumb as our new corporate CFO. He brings a wealth of experience and expertise in many areas that will broaden our abilities to successfully grow our company." He also stated, "We look forward to continuing to bolster and add to our corporate infrastructure in order to successfully meet and exceed the demands of our business model."

Steven Plumb stated, "I am very excited about the opportunity to work with High Performance Beverage. My years of experience in working with public companies will certainly help in taking the Company to the next level."  

As previously reported, the Company was scheduled to meet with a big box retailer in July. The Company is pleased to report that the initial meeting did take place and High Performance is now awaiting a date for their second meeting in order to further discussions for potential sales and distribution of Throwdowns’ High Performance Sports Drink.   

Additionally, the Company is in the process of consolidating and paying off convertible notes, thereby reducing potentially toxic debt, as they restructure their finances and prepare to bolster their financial statements.

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.


High Performance Beverage Co.

Public Relations and Shareholder Information

Joseph M. Vazquez III

Phone:  (800) 767-9396

Email:  [email protected]



SOURCE: High Performance Beverage Co.