NEW YORK, NY, LOS ANGELES, CA, and LONDON, UK / ACCESSWIRE / July 29, 2014 / Digital Brand Media & Marketing Group, Inc. (OTCQB:DBMM) DBMM has been tracking the research developed by third parties regarding the rapidly evolving digital technology and marketing sector, the forward looking outlook for the industry as it impacts the guidance for DBMM 's 2015 fiscal year beginning September 1, 2014.
After a period of realignment within DBMM focused on Digital Clarity and its ability to be a differentiating service provider to its clients in the creation and evolution of individualized digital footprints, we are ready to take advantage of very positive feedback in the industry continuing dramatic growth which does not appear to abate as the digital marketing sector becomes more and more prevalent in a Company's marketing plan. Our last two PR's focused on significant new business with a major automotive group and a major consultancy in Europe, which will be game changers for DBMM. Following the position DBMM has taken in last couple of years, there is now ample public evidence that companies can successfully leverage social platforms for competitive advantage--and only a small portion (approximately 6%) of a $120 Billion segment has been tapped, so the upside is enormous. Determining how digital efforts can be monetized and quantified has been the subject of a fair amount of controversy, and, finally, the positive results are being captured and measured.
An example of the the effect of growth of a major social media bellwether company: Last week Facebook announced that its revenues increased 61%, with two-thirds of the revenues coming from mobile advertising. Facebook, which has 650 million daily active users, is just 1 of the 35 social networks DBMM includes in its analytics and algorithms to increase clients' ROI. As each social network expands its reach into a wider and deeper customer base, that access is further leveraged by Digital Clarity which has a direct impact on its clients' margins. As the clients' margins increase, there is a parallel increase in DBMM's margins. Facebook's profit margin is 48%, and the forward guidance for DBMM's margins is 35-55%. That is the model is place for our new business. It becomes very clear that DBMM Group is positioned perfectly to execute its business plan both as an attractive investment vehicle through organic growth and supports growth by acquisition. DBMM remains grossly undervalued, with its market cap below its annual revenues. Multiples in media are upwards of 10x16 revenues so it remains a real challenge to effect that valuation.
Further documentation is a recent PwC Report (http://pwc.to/1hyEFso) that forecasts the need for enterprises to fully embrace a digital strategy or be left in an eroding traditional market. Reggie James, Co-Chief Operating Officer and Senior Vice-President Marketing & Communications, cited: "The recent report by Covario outlines that global paid search advertising increased by 21% annually year-to-year, and 2% each quarter. Mobile search spend growth continued its impressive pace, recording 98% annually, and 6% each quarter as mobile search volume increased 74% overall. DBMM is in the right place, at the right time, and priming the pump for future growth."
The next frontier is the linkage to capitalize on the social connections of social media users. DBMM, through Digital Clarity, is already developing proposals which enhance its integration capacity through its partners in text and video messaging and other software applications which will optimize ROI, and DBMM is gaining momentum.
DBMM has also updated its website and it will go live in the next few days.
About Digital Brand Media & Marketing Group, Inc. (DBMM)
DBMM Group crafts, designs and executes digital marketing strategies across multiple ad platforms and social media networks for a broad array of clients to help each of them establish a uniform brand identity across the digital universe. The product offering is a unique value proposition of intelligent analytics provided by an experienced digital marketing and technology team. DBMM is an OTCQB Company, Symbol OTCQB: DBMM.
About VMS Holdings, Inc. (VMS)
VMS Holdings, Inc. develops a mobile application for sharing videos. Its mobile application allows companies and users to send and receive video content to and from a mobile phone; subscribe for a favorite celebrity, actor, TV-channel, or team and get video updates; and create your own channel and become a broadcaster, as well as serves as a tool for mobile marketing and sales. The company's mobile application is available for Android, BlackBerry, iPhone, and Symbian devices. It distributes its mobile application through distributors, and mobile device and application stores in Africa, Europe, Asia, North America, and South Africa. It serves mobile operators and media companies, government organizations and law enforcement agencies, premium content providers and retailers, sports clubs, and celebrities worldwide.
BRANDmini is a transactional marketing automation platform for creating, serving, and measuring marketing campaigns across multiple online channels and mobile devices. Our platform is integrated with leading ad networks, publishers, mobile platforms and social sites. BRANDmini's innovative In-Page technology empowers brands to engage and transact with consumers while they are browsing. Now anyone can build branded transactional ads, gadgets, social landing pages and run campaigns anywhere your customers are.
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Digital Brand Media & Marketing Group, Inc.
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SOURCE: Digital Brand Media & Marketing Group, Inc