Vancouver, British Columbia / ACCESSWIRE / July 24, 2014 / Network Media Group Inc. (TSX-V: NTE) (the "Company"), is pleased to announce that it has entered into a representation agreement with K and K Promotions Inc., which holds all rights to the intellectual property, rights of publicity, and worldwide trademarks of Evel Knievel. K&K Promotions, Inc. is a family enterprise controlled by his son, Kelly Knievel. Under the agreement, film and television producer Network Entertainment will join forces with David Reeder, the President of specialty licensing company Reeder Brand Management, to create a unique partnership which will bridge a gap in the customary representation model for cultural icons, past and present, that are so vibrant among today's audiences. In addition to developing and implementing traditional licensing programs using the name and likeness of Evel Knievel, the two companies will look to create new original content around the legendary daredevil in an effort to offer tailored solutions to brands.
"My father was truly an awe inspiring character and an original in every sense of the word, and his legacy has grown even more amazing over the years", states Kelly Knievel, President of K and K Promotions, "We believe that now is the perfect time to bring forward Evel Knievel's message that anything is possible, in partnership with the world's finest companies that share my dad's values."
"We have had the pleasure of collaborating with Kelly and the Knievel family on the production of a feature documentary about the one and only Evel Knievel," adds Network Entertainment President Derik Murray, "Through that experience, we were inspired to join Kelly's efforts to bring the world's most famous daredevil back to the legion of fans who idolized him, as well as introducing the guts, glory and spirit of Evel Knievel to a whole new generation of fans."
"I have been fortunate to work with many of the world's greatest icons, and Evel Knievel is certainly in that rarefied company", explains David Reeder, Managing Director of Reeder Brand Management, "As the licensing of cultural icons has continued to grow, I have always believed that the missing component in taking this business to the next level is the creation of original and new compelling content to complement existing archival footage, and I am excited to partner with the creative minds at Network Entertainment to move in that direction."
"Network's past collaborations with global icons, their families, and estates, on a host of critically acclaimed and commercially successful feature documentaries has earned the company the trust of broadcasters and distributors worldwide," says Network Executive Chairman Robert Pirooz, "We tell the inspiring and entertaining stories of the world's greatest personalities to global audiences across all entertainment platforms, and we look forward to extending the scope of that work around Evel Knievel, a truly original American legend."
About K&K Promotions
Based in Las Vegas, Nevada, K&K Promotions is the owner of the Evel Knievel brand, and manages the licensing and merchandising of Evel Knievel worldwide.
About Network Entertainment
Network Entertainment Inc. is an established television and film production company with an award-winning international reputation. Network's recent productions include the Academy Award shortlisted feature documentary Facing Ali, the feature documentaries I Am Bruce Lee, which set all time ratings records for Viacom, and I Am Steve McQueen, which had its world premiere on Spike TV in June, 2014, and Stanley's Game Seven, the company's first 3D film. Network's programming has been showcased at marquee film festivals and by broadcasters throughout North America.
About Reeder Brand Management
Reeder Brand Management is a boutique licensing and representation company. RBM provides corporate brands and their agencies access to entertainment related media, music and celebrity for commercial advertising campaigns. In addition, RBM specializes in the commercial representation and licensing activities of some of the world's most iconic personalities including Alfred Hitchcock, Chris Farley, and Bo Derek, among others.
Network's past projects and current productions can be viewed at www.networkentertainment.ca
For further information concerning this press release, please email [email protected]
ON BEHALF OF THE BOARD OF DIRECTORS OF
NETWORK MEDIA GROUP INC.
"Derik A. Murray"
Derik A. Murray
Chief Executive Officer and Director
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SOURCE: Network Media Group Inc.