Reelmedia, a leading online video production company in Singapore, has embarked on educating business owners on leveraging videos and Youtube to increase social referrals to their website.
With business grappling with issues of marketing and promoting their businesses, studies which have been published recently show that online video is an effective and powerful marketing tool.
Shareaholic recently published a study which shows that Youtube drives the most engaged social referrals to a website. These referrals have the lowest average bounce rate (43.19%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds). Why are visitors from YouTube so engaged? Because video itself is so engaging and viewers are likely to maintain a similar level of engagement with related content.
Video has been proven as one of the best methods through which a business can give the prospective customer a real feel and what the company has to offer. Forrester research showed that 60 percent of all the web traffic comes from the online videos. The same research went further to establish that 68 percent of the top internet retailers display videos in their website for marketing purposes.
Companies aiming to promote their services or products ought to ensure that the message being passed out to potential customers is easily understood. While it is generally agreed that a picture speaks, one thousand words, a video being a moving picture will speak a thousand pictures.
Research has it that video increases the understanding of a company product or service by 74%,this means that supplementing the marketing content with a well prepared video goes a long way in getting the required results. You Tube is the number two search engine in the world, a clear indication that people prefer watching a video to reading content. “These are statistics can get any marketer salivating, and having a well produced video can increase viewership to a company’s website leading to increased sales, a plus for any business out there”, said Edmund Ng, Director of Reelmedia.
Reelmedia is known for the quality videos that they produce and the fact that they deliver the intended messages through video, leading to high viewership and consequent actions by the audience which was targeted.
It is more interesting to learn that 80 per cent of those who watch a video online remember the message, while slightly half of these viewers take some action after watching it. The action can be in the form of searching for more information, visiting the company website, or even its physical location as well as buying the product.
With these statistics, Reelmedia encourages businesses to take up videos as a marketing tool. They have proven that videos are an effective and very powerful medium in delivering the message for their clients.
About Reel MediaReel media started with a Mission to help companies and entrepreneurs leverage on the power of online videos to grow their business, and become category leaders through video.
Visit http://www.reelmedia.com.sg for more information.
Contact Info Name: Edmund Ng Organization: Reelmedia Phone: (65) 6527 2655. Address: 46 East Coast Rd, #07-03 Eastgate. Singapore 428766