HAWTHORNE, CA / ACCESSWIRE / July 21, 2014 / Michael Stars, the Los Angeles-based women’s contemporary brand, announced today they will be branching into menswear. The new men’s line offers minimalist design with a modern, technical edge.
The collection is inspired by the easy-going attitude of a typical Californian, and designed to pique the interest of a fashionable urbanite. Specializing in well-made layering basics, each item in the collection serves as a building block in the modern man's wardrobe: timeless, effortless and thought-provoking.
The 34-piece FW14 collection will launch this September exclusively at Michael Stars retail stores and online at michaelstars.com. It features jersey and slub tees, cashmere blend and marled sweaters, woven shirting and twill pieces.
"We are excited to introduce a men’s collection and see it as an important progression of our growth strategy. Our women’s line has expanded into a full lifestyle collection and the addition of menswear is a natural next step for our brand," says Suzanne Lerner, Co-founder of Michael Stars.
Michael Stars will debut its expanded SS15 men’s line at Liberty Fairs NY, July 20-22, 2014. The line features fashionably modern classics, yet introduces new depth and texture. Its pieces are made with high-quality materials including technical fabrics, such as tech nylon and bonded jersey, seersucker with unexpected overdye options, and custom-made fabrics, including burnout stripe and indigo bleach wash. The collection includes a selection of limited-edition, locally-made woven shirts, and many pieces feature detailing such as functional waterproof zippers.
"Our vision was to create a men’s line that seamlessly fit our current collection. Just like the Michael Stars woman, the Michael Stars man is effortlessly put together-well dressed yet always comfortable, with a tasteful eye for his wardrobe," says Sr. Director of Retail and Ecom, Jared Ellis. "Bringing men's into the mix will allow us to open larger stores, which we will be showcasing with our Melrose Avenue location opening in 2015."
The collection’s launch and growth will be documented on social media. Follow @michaelstarsman on Instagram and Twitter, and contribute to the conversation using #michaelstarsman.
ABOUT MICHAEL STARS
Michael Stars, known for creating the perfect tee, has evolved into a full collection of women’s luxury lifestyle essentials. The brand is distributed internationally through various department stores, specialty boutiques and online retailers as well as branded stores and at michaelstars.com. True to its name, Michael Stars dresses celebrities including Jessica Alba, Sarah Jessica Parker, Olivia Wilde, Maria Bello, Halle Berry, Emmy Rossum and Jessica Biel and is regularly featured in the pages of magazines like Vogue, Harper’s Bazaar, Lucky, Elle and InStyle.
SOURCE: Michael Stars