Rice Brings Focus on Family to Fitness Expo Success

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Rice Brings Focus on Family to Fitness Expo Success

Metairie, LA / ACCESSWIRE / July 16, 2014 / Fitness Expo owner and company president Rodney Rice uses family as the key ingredient to the continued success of his company, now in its 34th year of business. Rice understands and appreciates the power of family, continually making it a foundational pillar for Fitness Expo and its general philosophy. From the beginning, Fitness Expo has maintained an emphasis on making families fit and healthy. Looking to the future, the sky's the limit for this family operation.


Growing up with a passion for physical fitness, Rodney Rice and his father installed a home gym to keep up the habit without having to travel far. However, father and son both became frustrated with the unavailability of quality residential workout products nearby. As a result, Fitness Expo was born, the product of perseverance and family dedication. After heavily researching the fitness equipment market, father and son hired an equipment manufacturer and eventually opened the first Fitness Expo Warehouse in Beaumont, Texas, back in 1980.

Now, over 30 years later and at 54 years old, Rodney Rice realizes the family spirit that led him to where he is today. With six high-profile retail locations in Louisiana and Missouri, Fitness Expo has developed into a nationally recognized retailer for both residential and commercial fitness equipment. Over time, multiple generations of Rodney's family members have worked in the company's stores. Fitness Expo prides itself on being a completely debt-free company, owing to the Rice family's focus on dutifully paying off bills in order to reduce overhead costs and deliver an affordable, quality home workout product. The result is a successful, family-oriented business model.

This family focus has translated into business success for Fitness Expo. Rodney Rice proudly touts the company's extensive inventory of treadmills, elliptical machines, rowers, bikes, home gyms, and many other products perfect for bringing physical fitness into the home. Understanding a family's needs, Rice points out that Fitness Expo offers delivery, installation, and even in-home service for all of its products. In addition, the company provides workout equipment to commercial customers, including apartment communities and other businesses.

Rodney Rice attributes the continued growth of Fitness Expo to the company's unwavering devotion to family. From a Saturday project of creating a home gym to a national success, Fitness Expo proves that family comes first.

About Fitness Expo

Fitness Expo is one of the largest health and fitness equipment firms in Louisiana and Missouri, with six locations across both states. The company provides sales and service of a varied inventory of equipment, including benches, bikes, treadmills, elliptical machines, and free weights. Fitness Expo proudly serves both home and commercial customers.

For more information, contact the company directly:

Fitness Expo
Rodney Rice
4124 Veterans Blvd
Metairie, LA 70002
(504) 887-0880 or [email protected]


SOURCE: Fitness Expo