HipLogiq Helps Small Businesses Market Directly to Consumers Needs
Dallas, TX / myprgenie.com / ACCESSWIRE / Jul 10, 2014 / Believe it or not, consumers hit Twitter every day asking for advice or looking for a product or service. And with the right software, businesses can find the Tweets that directly relate to them, and, voila! Tweet back with information or an offer that directly responds to the request.
"We like to help businesses surprise and delight consumers on Twitter by providing an incentive response to related tweets," says Lindsey Pennington, chief product officer and co-founder of Twitter marketing company HipLogiq.
And while the goals of a consumer marketing program haven’t changed, the execution definitely has. Here is what’s in and what’s out for 2014.
Out: Focus on mass marketing campaigns that rely solely on advertising and direct mail.
- Join Twitter and build your community. Research tells us that social networkers are more likely to use a business that offers information on a social networking site. That said, as a public forum, Twitter gives businesses an opportunity to engage their audiences. Accounts are free at http://twitter.com, and with a business-focused handle and profile, you can start by simply following other companies or individuals related to your industry. - Listen for keywords. Businesses should always know what people are saying about them across their social media channels and review sites. Software tools like SocialCentiv can help you listen for key words and flag relevant Tweets in a geographic region so a business can engage, offer an incentive and turn a conversation into a customer.
Out: The numbers game – using a wide sales funnel in the hopes that if you hit enough people, you’ll get a respectable three percent return.
- Offer information to introduce your company. When consumers have questions, they turn to Google or their friends on social media. You want to provide the answer with an eBook or blog you’ve published on a related topic. This way you aren’t directly selling, but instead offering an opportunity to collect contact information and give a handshake as a credible business who is interested in helping. Guess who that consumer is likely to turn to when it’s time to make a purchase?- Provide incentive. When you find a consumer looking for your product, give them an offer they can’t refuse to try your product or service. In addition to giving consumers reason to try your wares, incentives create exclusivity and make them feel special – the starting point to cultivating a life-long customer.Goal: Be responsive when you know a consumer is looking for you
In: Measuring success with high return on investment (ROI) built on engaging and rewarding relationships.
SocialCentiv – launched in March 2013 – works similarly for small to medium businesses, but with a web-based, do-it-yourself solution. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their market space. As a result, HipLogiq also launched in March 2013 and has received $12M in two rounds of funding since May. For more information, go to www.hiplogiq.com or visit them on Facebook or Twitter.
Contact: Karen Carrera, [email protected], 972-207-1935