New York, NY / ACCESSWIRE / JULY 2, 2014 / Media Analytics Corporation (OTCQB: MEDA) (OTCBB: MEDA) is pleased to announce that Klarity, the most robust and comprehensive source of social intelligence, launched new features today that allows users to gain insights into cross social platform analytics. With this addition, brand managers and marketers can now get comparative analytics to understand their performance on respective social platforms and benchmark results to understand on which platform they are achieving results.
Understanding how a brand performs against various social platforms has traditionally consisted of manual analysis and sophisticated marketers spending hours collating information from multiple sources and analyzing the data. Social networks, understandably, provide insights into a brand's performance on their own platform but do not offer the capabilities of allowing a brand to compare social effectiveness from one platform to another. This limitation prevents brand managers from getting the full "social" picture.
"We know that brand managers and marketers want to be able to quickly and easily understand on which social platform they are performing better," says Stephen Wong, CEO of Media Analytics Corporation. "With the new features in Klarity, users are now able to achieve this. And they can conduct the same type of analysis on their competitors as well."
Social media "big data" has been dominating the manner in which sophisticated marketers are developing successful marketing strategies. Klarity's Cross-Platform Analytics enables them to benchmark brand performance across a variety of social networks - Facebook, Google+, Instagram, Pinterest, Twitter, YouTube, Sina Weibo and Tencent Weibo - thus bringing them closer to their goals.
About Media Analytics Corporation
Media Analytics Corporation's social media tools and solutions enable advertisers, publishers and agencies in the U.S. and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. The company is the official reseller of Klarity for the U.S and U.K. markets. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.
Safe Harbor Statement
This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements in connection with our license of the Klarity analytical dashboard and the market for data driven marketing strategies. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including, among other things, our ability to market the Klarity analytical dashboard and the demand for such product. The Company undertakes no obligation to update any forward-looking statements herein.
Media Analytics Corporation
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SOURCE: Media Analytics Corporation