Twitter Marketing Software Helps Businesses Remain Ahead of the Marketing Curve
Technology marketing firm HipLogiq discusses the future of marketing and the benefits of using its revolutionary Twitter marketing software.
Dallas, TX / ACCESSWIRE / June 17, 2014 / In a recent blog article, technology marketing firm HipLogiq discusses the future of marketing and four key areas of focus that businesses should pay attention to, in order to remain ahead of the curve. With inbound marketing being a significant focal point of today's marketing strategies, the company suggests that businesses seeking to build effective future campaigns utilize innovative tools that have been developed with these areas in mind. HipLogiq's SocialCentiv software is one such tool that the company says will help many businesses elevate the success of their marketing campaigns today, and in the years ahead.
Where the Future of Marketing Lies
As discussed in the blog article, the four key things businesses should know about the future of marketing are identified as:
- Marketing becoming more tactical
- Commoditization becoming a driving force for marketing investments
- More synergy between sales and marketing
- Marketing becoming more reactive and less proactive
Says HipLogiq Director of Marketing Ben Read, "Today, marketing strategies are becoming more focused on the concept of inbound marketing, which places more of a focus on two-way communication with consumers."
SocialCentiv is a Twitter marketing software businesses can use to facilitate effective two-way communication with consumers to generate more quality leads. Businesses can see just how the platform can work for them in this way by registering for a free trial currently being offered by HipLogiq. Those who wish to test drive the software can sign up today.
SocialCentiv is a self-serve application that puts businesses in the driver's seat of their social media marketing campaigns. The platform uses a three-step process to increase customer engagement based on their expressed intent. According to the HipLogiq team, intent based marketing will stand out as a driving force for all future marketing campaigns, which makes a tool like SocialCentiv invaluable for business marketing success.
For more information about SocialCentiv, or to register for a free trial to try the software, visit the company online today.