VANCOUVER, BC / ACCESSWIRE / June 2, 2014 / First Growth Holdings Ltd. ("First Growth" or the "Company") (TSX-V: FGH), is pleased to announce Norman Huang will be joining the First Growth team as General Manager of Chinese Operations based in Shanghai, China.
First Growth has been actively researching opportunities in the Chinese market over the last 6 months. Significant effort has been placed on finding the right team on the ground in China to complement our team in North America. "I would like to welcome Norman to our Senior Management team and look forward to working together." Stated Paul Guedes, President of First Growth. "When you look at Norman's credentials he is the perfect candidate to lead our business in China. Norman has over 20 years experience in the wine and hospitality industry in China and has worked in senior roles with some of the most established wine groups in the Asian market like ASC Fine Wines and Kerry Wines. Under Norman's leadership I am confident that First Growth will establish itself as one of the best wine companies in China"
Mr. Huang most recently was the Greater China Marketing Director for Kerry Wines which is one of the most recognized wine importer and distribution companies in China. Mr. Huang oversaw the brand management, trade marketing and wine education/training for the company, he also was the Regional Director for North China where he was responsible for setting up the business and development for Kerry Wines in 14 provinces. Prior to Kerry Wines Mr. Huang was the General Manager for ASC Fine Wines in the Southeast of China, ASC Fine Wines was a pioneer in establishing the wine industry as we know it today in China and is one of the largest and well known wine importers. Mr. Huang was responsible for negotiating national supply contracts for Wal-Mart and Sam's Club, he implemented regional sales and promotions for international retailers like Metro, Carrefour, Wal-Mart as well as leading hotels, restaurants and sub-distributors.
"First Growth's entry into the Chinese wine market marks a key milestone in executing our overall business plan for rapid growth." commented Paul Guedes. China's wine consumption over the past decade has increased tremendously, placing China as one of the fastest growth wine consumption countries in the world.
About First Growth
First Growth is a Canadian-based company that identifies and develops strong brands in the Canadian and international markets. Strong brands have a global reach in today's modern world with the rapid adoption of social media and advancements in technology. First Growth recognizes the potential for certain brands to penetrate international markets and will be focused on developing each one of its brands to its fullest potential.
WineOnline Marketing Company Ltd. is the first brand that First Growth will develop. WineOnline, through its website WineOnline.ca, allows customers to shop for great unique wines that are not readily available in most stores, and have the wine delivered to your home or office. The direct-to-customer online wine business in Canada is far behind first world peer countries. First Growth views this as an enormous opportunity for the right brand to establish itself as the industry leader. Acquiring WineOnline, which is an established brand in Ontario and has been since 2004, was the perfect opportunity to grow an existing business into a national leading online retailer.
Leveraging the relationships that WineOnline has established with some of the best wineries around the world, First Growth plans to import some of those brands into China, one of the fastest growing wine markets in the world. This emerging market is still in the infancy stage with massive potential for exponential growth. First Growth's team has intimate knowledge of the wine market in China that will assist in our rapid entry into the wine market.
First Growth will be evaluating and exploring other brands that have international opportunities for growth and investing in them in order to create increased shareholder value.
ON BEHALF OF FIRST GROWTH HOLDINGS LTD.:
"J. Paul Guedes"
J. Paul Guedes
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Forward Looking Statements
Certain statements contained in this press release constitute forward-looking information. These statements relate to future events or future performance. The use of any of the words "could", "intend", "expect", "believe", "will", "projected", "estimated" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on First Growth's current belief or assumptions as to the outcome and timing of such future events. Actual future results may differ materially. Those assumptions and factors are based on information currently available to First Growth. Risk factors that could cause actual results or outcomes to differ materially from the results expressed or implied by forward-looking information include, among other things: general economic and business conditions and changes in the regulatory regime. First Growth cautions the reader that the above list of risk factors are not exhaustive. The forward-looking information contained in this release is made as of the date hereof and First Growth is not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Because of the risks, uncertainties and assumptions contained herein, investors should not place undue reliance on forward-looking information. The foregoing statements expressly qualify any forward-looking information contained herein.
SOURCE: First Growth Holdings Ltd.