Marketing Expert Nick Dumitru Goes Inside The Mind of Those Considering Plastic Surgery

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Marketing Expert Nick Dumitru Goes Inside The Mind of Those Considering Plastic Surgery

Nick Dumitru, founder of Think Basis, a company specializing in Internet Marketing for cosmetic surgery practices, was featured on the Influencers Radio show, uncovering what consumers are thinking when choosing potential surgeons online

ACCESSWIRE / May 21st, 2014 / Think Basis Inc. founder Nick Dumitru was the featured guest on Influencers Radio Show with Jack Mize, where he revealed a few of his strategies for creating online marketing messages that speak to how consumers choose a surgeon and make buying decisions about cosmetic procedures.

According to Dumitru, plastic surgeons often ignore the real power of online marketing, which is the ability to persuade a prospective patient to choose their practice over the competition when looking on the Internet.

Dumitru explains how his company, Think Basis Inc, goes beyond SEO (search engine optimization) and just reaching the front page of Google.

“When a consumer is online, they don’t stop at position one. Just because you’re number 2, 3 or 4, it doesn’t mean that they won’t go to your website. When a prospect is going on a plastic surgeon’s website, they’re there to find out if that facility, that physician can do what they need done, and if they have a reasonable belief and expectation that that will get done,” states Dumitru.

During the interview Dumitru suggests that a compelling message which is consumer focused, rather than physician focused, will speak to deeper psychological trigger points that influence a consumer’s decision about which practice they should contact and ultimately trust to perform their procedure, such as information that will allow them to justify their decision to peers, family and friends.

The full interview is available at

Think Basis Inc., a boutique cosmetic industry strategy and marketing consulting firm specializing in helping cosmetic surgeons and medispa owners quickly achieve exponential growth in the beauty, health and wellness industry.

Company President and Founder, Nick Dumitru, author of the best-selling book, How to Be a Cut Above Your Competitors, has a unique ability to see gaps, spot opportunities, uncover hidden profits and develop strategic campaigns with concrete results, which are scalable and measurable.

Visit for more information.

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