Monster Arts Names Tisha A. Lawton as new CFO and Corporate Secretary

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Monster Arts Names Tisha A. Lawton as new CFO and Corporate Secretary

SAN CLEMENTE, Calif. / ACCESSWIRE / April 23, 2014 / Monster Arts, Inc. (OTCBQ: APPZ), a leading mobile marketing and app technology innovator focused on mobile application development, crowd funding consulting services, marketing, management, and promotions services, and more, announced today the naming of Ms. Tisha A. Lawton to replace Brandon M. Graham as the company’s new Chief Financial Officer. Ms. Lawton, who has had an extensive professional career in the areas of operations management and financial planning, will be primarily responsible for oversight of the company's financial and accounting matters, strategic planning, management and supervision of the company’s financial reporting, as well as assisting the company’s CEO and Chairman of the Board, Wayne Irving II, with regard to the execution and implementation of certain special projects such as the acquisition of assets, strategic alliances and new advertising partnerships. In addition, Ms. Lawton will replace Mr. Irving as the company’s Corporate Secretary.

Commented Mr. Irving, “We’re very pleased to welcome Ms. Lawton to the Monster Arts management team. She has a proven track record of impressive accomplishments in the areas of operations and project management, human resources, as well financial forecasting and reporting. I am quite confident that she will become an integral part of our future success here at Monster Arts. Also, I look forward to her helping us to grow and further develop our Travel America Visitor Guide asset, along with her input and contributions on other key, profitable corporate opportunities. She certainly has lots of relevant experience growing businesses, and we believe her work ethic - as demonstrated by past achievements and accomplishments - is unmatched.”

Tisha A. Lawton Bio:
With more than 10 years of experience in managerial accounting, corporate accounting, and financial planning, Tisha Lawton brings much to the Monster Arts executive team, a broad-based knowledge of corporate finance, accounting, business operations, and project management. Her flair and affinity for numbers, her hardnosed commitment to accounting principles, along with her dedication to building the business through forecasting, negotiating, and keen management skills, has kept Ms. Lawton on an upward trajectory and at the top of her game since she has been in the professional workforce. Ms. Lawton is also a legacy member of Future Business Leaders of America.

Most recently, Ms. Lawton has served as Chief Operations Manager for CSI Homes & Development, LLC (CSI), where she was directly responsible for, and managed, the explosive growth of this company’s annual revenues from $1 Million in 2011 to an astonishing $50 Million + in 2013. In addition to her work for CSI, Ms. Lawton has served as President of TLC Management Services (TLC), where she has led a consulting team that has at one time managed more than 21 daily clients in a diverse range of industries and focused her work in the areas of financial and operations management consulting. Upon her engagement as an officer for Monster Arts, Ms. Lawton will continue in her above-described operational and/or management positions with TLC.

From March 2009 to August 2011, Ms. Lawton served as Office Manager for Northwood Homes, LLC (Northwood Homes), where she supervised an office staff of 6 persons, and oversaw the company’s construction process and daily operations, including all of the company’s internal accounting and related bookkeeping.

Prior to her work for Northwood Homes, from 1999 to 2000, Ms. Lawton served as senior statistics manager as part of the accounting and special projects team for Solutions Media, Inc. aka Spin Records (Solutions Media), where as part of a unique team of pioneering game-changers, she helped design digitized systems to track downloads of digital media and oversaw projects related to educating performing artists about changes in the way music was being sold (e.g. moving away from selling physical CDs and toward music downloads).

During her tenure at Solutions Media, Ms. Lawton served under Mr. Irving, who at that time was CEO of the company. In January of 2000, Mr. Irving engaged ING Barings, Goldman Sachs, Maytag Investments and others to take Solutions Media public. At the time of this going public transaction, Solutions Media was then providing consulting services alongside and with Apple Computer and servicing clients including Maytag Corporation, Spin Publishing, Dig Music, and many of the world's most significant MP3 player manufacturers, with some spending as much as $1 Million dollars for services on a monthly basis. Ms. Lawton was key to some of these relationships.

About Monster Arts, Inc:
Monster Arts is a leading mobile marketing and app technology innovator, designing a variety of mobile apps and games for purchase and download by the retail consumer and assisting business clients with online marketing through its Travel America Visitor Guide, mobile app design services, crowd funding consulting services and marketing, management, and promotions services, as well as now providing professional printing and graphic design services.

Media Contact:
[email protected] 

Investor Contact:
Casey Burt
In2ne, Corp

Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Arts, Inc. (APPZ), with the U. S. Securities and Exchange Commission. Further information on risks faced by APPZ are detailed in the Form 10-K for the year ended December 31, 2012, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Arts does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.


Source: Monster Arts, Inc.