Thoughts from the CEO of Fresh Promise Foods, Inc.

Fresh Promise Foods Inc.

Food & Beverage

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Thoughts from the CEO of Fresh Promise Foods, Inc.

Mr. Kevin Quirk, CEO

Fresh Promise Foods, Inc (OTCQB:FPFI)

ATLANTA, GA / ACCESSWIRE / April 22, 2014 / As I sat in my home-office on a lovely Easter morning, a day of happiness and reflection, I felt compelled to write down and share a few thoughts of the last year of Fresh Promise Foods, Inc., which was my first as CEO. While I am in many ways unhappy with the 2013 results, per the10k, I am nonetheless very happy with the progress that we have made in setting a stage for the future, with much of the progress still behind the scenes. We put many needed actions into play: We changed the name of the company to clearly communicate our vision and to align with our business expertise and focus; we reduced our authorized shares to right-size the cap table; we had our DTC “Chill” lifted making us DWAC eligible; and we have cleaned up our financials, a relatively significant task. The financials did take us two Auditor’s and a little longer to accomplish than we anticipated, but we are confident that we have corrected everything that was left over from the previous management team. Finally, we have worked very hard on designing a strategy that is focused, value-adding, socially responsible, and completely relevant across multiple stake-holders and consumers.

While we will admit that we swung for the fences on a few acquisition attempts, we did it with the best of intentions. However, making big decisions and committing a significant amount of resources in order to be quick, potentially out-running our strategy, could have ultimately proven very costly. That is why we pulled some of our acquisitions, allowing us to regroup and focus on more attainable and realistic opportunities setting us up for the long-term.

It is very clear to see, especially within certain comments on the message boards, those who understand business discipline, strategy and long-term planning and those who do not. I have always trusted my instincts and have gone out of my way to do business with integrity. As long as I continue to do that and remain true to myself, I can sleep at night. Having said that, my team and I are always open to constructive feedback and even contention, as long as it’s thought out and cogent. We respond to “smart” comments and feedback, but ignore unfounded negativity. Enough about that.

Moving on, I have said many times privately and once publicly, that I did not sign-on to be a CEO of a Penny Stock. Not because I dislike “Penny Stocks,” but because I know that we can do better and will. As I mentioned earlier, I am not happy with the results, but I am happy that we reported them. As a fully reporting company, we are held to the same standard as the most successful NYSE companies, providing our investors a complete and unbiased view into every aspect of our financials. Why do I bring this up? Because #1 among our core values is “integrity.” We do not hide anything and we do what we say. While we may not be successful at every turn, our efforts are for the right reasons, with the company and our investors’ best interests at heart. And we ALWAYS treat our employees, partners and suppliers with respect, and expect the same.

Here is what you can expect from us over the short-term:

- We will be moving into our production facility in May and we will be fully licensed with the FDA and the USDA under the PREP facility #. PREP is making phenomenal progress on what we think is a revolutionary idea and business model, but their own progress was slowed by the two major ice storms that hit Atlanta – and other weather-related issues related to their (extensive) construction.

- We have procured our production equipment and it is sitting in a warehouse waiting to be shipped to our facility.

- We are 85-90% completed with the packaging of our first consumer product and will announce the brand name, the category (hint…it’s a juice), the product, and the marketing plan in May.

- The first formula is completed and we are close to completion of our second and third formulas. We hope to launch them all at the same time, but we may stagger them as the production schedule may drive some of the decisions.

- We are still looking for acquisition targets/investment opportunities and have identified a few. However, we will proceed more carefully in these acquisition arenas going forward, as I do not want to set false expectations nor create false starts.

- We are exploring and researching emerging categories to see if it makes sense for us, and if so, ensure that it falls nicely underneath the Fresh Promise umbrella. So far, we like what we see.

Our experiences attained with some of the best consumer products companies in the world allows us to leverage our collective relationships that have been built over many years. We hope that you will continue to support and join us in what we believe will be a very special company.

Best Personal Regards,

Kevin P. Quirk
Fresh Promise Foods, Inc.

About Fresh Promise Foods Inc.:

Based in Atlanta, Ga, Fresh Promise Foods, and its subsidiaries seek to be the catalyst to a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. Focused on three key strategic areas, Food Technology, Consumer Products and Value Added, Fresh Promise Foods will set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.

Safe Harbor Statement:

Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Anthus Life Corp. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.


Source: Fresh Promise Foods Inc.