Insight Vacations Celebrates Earth Day in Partnership with Whitmuir Organic Farm and Living Learning School in Scotland

The Travel Corporation Canada


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Insight Vacations Celebrates Earth Day in Partnership with Whitmuir Organic Farm and Living Learning School in Scotland

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Promoting sustainable food and living among Insight's travellers and TreadRight Foundation


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TORONTO,ON / ACCESSWIRE / April 21, 2014 / Insight Vacations (, the leader of premium and luxury escorted journeys, has partnered up with the Whitmuir Organic Farm and Living Learning School in Edinburgh, Scotland, to promote sustainable food and living in celebration of Earth Day on April 22. Alongside the Treadright Foundation, a not-for-profit foundation established by The Travel Corporation to promote sustainable tourism among its family of brands, Insight Vacations has pledged funds towards this working farm to further develop its sustainable efforts for the next three years. Travellers have the opportunity to visit Whitmuir Organic Farm and Living Learning School on many Insight Vacations escorted journeys, including Scenic Britain and the Best of Britain.

"Insight Vacations is proud to sponsor Whitmuir Organic Farm and Living Learning School project with the TreadRight Foundation," said Cris David, president, Insight Vacations Canada. "Twenty-five per cent of the farmland has been converted into woodland, hedges and shelterbelts to promote biodiversity, create wildlife corridors and to integrate trees with livestock and cropping, and we are delighted that our guests will personally visit the farm on some of our Britain and Scotland trips to experience what is being done."

Feeding the world fairly and sustainably without destroying biodiversity is a major global challenge for the 21st century, and as a result, there are very few arenas in which the issue of food sustainability can be discussed in an accessible, tangible and practical way. As a result, all 140 acres of the Whitmuir Organic Farm are being developed as a Living Learning space that will engage visitors of all ages to learn about the issues concerning sustainable food, both locally and globally.

Insight Vacations and The TreadRight Foundation are contributing towards this development, starting with the construction of a farm yurt, where people can gather for cooking demonstrations and sharing food from the farm while learning about what is involved in growing food sustainably. Insight has also committed to funding the development of the farms outside cooking facilities and farm access improvements for 2015, and in 2016, they will fund the purchase of the electric, solar-powered vehicle that will enable people with restricted mobility to more easily access the farm.

Whitmuir Organic Farm wants to bring the need for sustainability in food production into sharp focus by teaching the general public about food sustainability in a practical and interesting way. By building a Living Learning space, they have the unique opportunity to teach people of all ages about the journey from soil to plate on the tourist route from England to Scotland.

To find out more about the developments on the Whitmuir Organic Farm project, visit the TreadRight Foundation.

About Insight Vacations

Insight Vacations ( is the expert for Europe and the Eastern Mediterranean, visiting all but one of the independent states in these regions and covering more of Europe than any other tour operator. Insight Vacations also offers the same legendary high standards and carefully curated itineraries in North America, India, Bhutan, Nepal and Morocco.

Insight guests enjoy more intimate groups limited to just 40 passengers, the services of an experienced tour director who acts as 'travelling concierge,' and expertly planned itineraries offering a range of Signature Experiences that provide a unique and revealing look into the history and culture of each destination. Guests also enjoy Signature Dining and Dine-Around Evenings and stay in select hotels that are centrally or scenically located. For more than 35 years, Insight has designed its escorted journeys with care and an unwavering commitment to exceeding our guests' expectations. It is these differences that ensure every Insight vacation is smooth and hassle free, so guests have time to fully enjoy each destination.

Insight Vacations is a part of a joint initiative with The TreadRight Foundation, a not-for-profit foundation established by The Travel Corporation to encourage sustainable tourism within our own family of brands and in the places we visit. To date, TreadRight has donated more than US$2 million to sustainable tourism projects around the world. To find out more about our work with TreadRight visit:

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Media Contacts:

Michelle Lee Hoy

PR & Digital Media Specialist

The Travel Corporation, Canada

[email protected]

(416) 322-8468 ext. 7295

Marie Anne MacRae

Director of Public Relations

The Travel Corporation, Canada

[email protected]

(416) 915-7016


SOURCE: Insight Vacations