Orange County, CA / ACCESSWIRE / April 8, 2014 / Monster Arts, Inc. (OTCQB:APPZ) is pleased today to announce its recent engagement to build a new drag racing Smartphone and tablet game for Max Apps and TV Star Andy Ross, with a future launch date to be set around the next season of Andy Ross's hugely popular television show, Maximum Archery.
How big is the drag racing industry? Just consider that as recently as March 2011, Yahoo has reported that drag racing had become the 2nd most popular motorsport, just ahead of Nascar, ranked as the 3rd largest sport in terms of popularity in the United States (again, Drag Racing is 2nd only to, NFL/College football). Yahoo also estimated that drag racing has a fan following of between 35 and 75 million fans. Another respected source for sports-business information (Sports Business Journal) has reported that "Drag Racing is the #1 sport offering good value for the money."
See “Surprise! Drag Racing is One of the Top 3 Sports in the U.S,” by Daryle Hier, Yahoo Contributor Network, March 8, 2011. It should come as no surprise that the National Hot Rod Association (NHRA) is recognized as the world’s largest sports organization and sanctioning body, with 80,000 members and 31,000 licensed competitors and a strong network of participating tracks across the US.
By way of example, in December of 2012, IBISWorld, a respected market research firm, estimated promoters’ revenues generated from drag racing events to be more than 257 million dollars annually. See “Drag Racing & Road Racing Promoters in the US: Market Research Report.” And one single Smartphone game, "Drag Racing", has had nearly 500,000,000 downloads on Android and iPhone and is estimated to be generating millions of dollars in "in-app" sales of upgrades, levels, and additional races.
"There are already several successful mobile device-compatible games on the market that relate to a variety of motorcar-related sports, including drag racing, Nascar, IndyCar, motorcycle drag racing and drifting. American Rebel Racer will have an enticing, attractive twist to it, along with a highly visible TV celebrity and TV show behind it to promote it and keep it in the public’s eye. Drag racing is ever popular, with some of the drag racing games on today’s mobile phone app markets celebrating more than 100,000,000 downloads, " commented, Wayne Irving Monster Arts CEO. Irving added, “Without a doubt, we’re very excited about our association with Andy Ross and enthusiasm for this project, and more generally, to be player in this space!”
The "American Rebel Racer” drag racing game from Andy Ross will center around the 2nd Amendment Muscle Car, built by fellow TV Star Danny "The Count" Koker. See the car tonight on a re-run of Counting Cars on the History Channel at 10:30 EST / 7:30 PST in the episode entitled, "Rocked and Loaded". The episode will also play tomorrow at 2:30 PM EST / 11:30 AM PST.
Design for the game was conceptualized and supervised by Monster Arts, with the input and advice by Andy Ross himself and leading outside consultants experienced in drag racing and drifting.
Register to get notifications and release information:
The Andy Ross American Rebel Racer Smartphone and tablet computer game will be available for download onto iOS and Android OS devices, including Samsung Notes, iPad's, Kindle HD's and Nook HD's. To get on the list for receiving an advanced copy or to participate in beta versions of the game, please visit: http://americanrebelracer.monsterarts.net/
About Andy Ross:
Andy Ross is best known as the host of The Sportsman’s Channel’s Maximum Archery, which has been on the air for eight seasons. His next season "The American Rebel Tour" along with his new show, American Rebel, is currently in pre-production and will be hitting TV this July. In addition, he has also released two CDs, “You Ain’t Seen Crazy Yet” and “Cold Dead Hand.” The title track “Cold Dead Hand” serves as Ross’s rallying cry to Americans about the importance of protecting our Constitutional right to bear arms, and in late February of this year he released a new single, entitled “Rebel.” Ross is also an entrepreneur, having launched his own line of Ambush Archery hunting products, including its debut bow, the AR-365 - a bow that's designed to hunt 365 days a year-, along with Velvet Antler Wine, the first wine to be paired with wild game; and Krossroad Guitars, where music meets the outdoors. For more details on Andy Ross, visit his website at http://www.andyross.com/, like him on Facebook or follow him on Twitter @AndyRossTV.
About Monster Arts, Inc:
Monster Arts is a leading mobile marketing and app technology innovator, designing a variety of mobile apps and games for purchase and download by the retail consumer and assisting business clients with online marketing through its Travel America Visitor Guide, mobile app design services, crowd funding consulting services and marketing, management, and promotions services, and now professional printing and graphic design services.
About Max Apps LLC:
Max Apps LLC has joint ventured with Andy Ross on several projects and is now working to develop a series of celebrity-oriented Internet and mobile device-based entertainment applications designed to appeal to those embracing the lifestyle of hunting and family-based activities, while also promoting the sponsor entertainer’s image and the sale of related merchandise. Learn more at http://www.andyrossgames.com or http://www.maxappsgames.com
Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Arts, Inc. (APPZ), with the U. S. Securities and Exchange Commission. Further information on risks faced by APPZ are detailed in the Form 10-K for the year ended December 31, 2012, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at http://www.sec.gov/. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Arts does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.
Source: Monster Arts, Inc.