If the real-estate market continues to recover in 2014, video technology companies that help Realtors showcase and sell their properties could become hot commodities.
That’s because 90% of the buyers who are searching for a home online say they seek out video listings first, according the National Association of Realtors (NAR).
Parrish, Fla-based Real Estate Contacts Inc. (OTCQB REAC), a company that’s offering personal video channels for real estate agents to showcase their properties, is one such company that could benefit from this trend.
Currently, 66% of real estate agents say they have their own Website to promote their properties, but only 4 percent of them use video to promote their listings on their sites, according to a survey taken the NAR.
Real Estate Contact recently launched www.realestatevideochannels.com, which it hopes will be in the position to eventually cash in on this potentially massive market. However, Real Estate Contacts has lots of competition from massive players such as YouTube that offers a free video channel to anyone who wants one. Still, if Real Estate Contacts focuses heavily on the real estate niche and offers real estate agents easy-to-use tools, it has a chance to establish itself in this burgeoning technology sector.
On Jan. 22, 2014 REAC shares closed at 0.0002 cents, down 0.0001 from its closing price of 0.0003 cents the previous day on volume of 61,287,328 shares.
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Monster still going strong
Despite Monster Beverage Corp. (NASDAQ: MNST) becoming the target of investigation alleging it is marketing energy drinks to children, the company’s stock is doing well and the consensus among analyses covering it is quite positive.
On Jan. 16, San Francisco city attorney and the New York state attorney general announced that they had started conducting a join investigation a month before a California federal judge tossed out a lawsuit filed by Monster to block the investigation. They said the investigation was triggered by some unsubstantiated claims that highly-caffeinated energy drinks may contribute to the death of individuals with predisposed heart conditions, but there has been no proof, according to the Food and Drug Administration (FDA).
In a written statement, Monster Beverage has denied that its drinks are harmful to anyone's health. "The sale and consumption of more than 10 billion Monster energy drinks worldwide over more than 11 years has shown that our products are safe. Contrary to allegations, they are not highly caffeinated and they are not marketed to children," the statement said.
Furthermore, the company stated that there is a warning label on its products saying: “not recommended for children, people sensitive to caffeine, pregnant women or women who are nursing.”
So far, the investigation or allegations have not hurt Monster Beverage’s standing among analysts. Only one analyst has rated the stock with a sell rating. Four analysts covering the company have assigned a hold rating. Seven have assigned it a buy rating, while one has given Monster Beverage a strong buy rating. The stock has a consensus rating of “Buy” and a consensus target price of $70.09.
On Jan. 17, MNST’s share price closed at $ 69.91, up 13 cents from its closing price of $ 69.78 the previous day.
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Countering the online onslaught
Real-Estate developer General Growth Properties Inc. (NYSE: GGP) is a company that has restructured itself several times to adapt to ever-changing marketplace conditions and competition.
During the real-estate boom of the 1990s and early 2000s, the Chicago-based developer and manager of prime retail space, saw its stock skyrocket to $64.00 a share in March of 2007. But when the real estate market crashed, General Growth Properties was forced to file bankruptcy and its stock price fell to 59 cents a share on Feb. 27, 2009.
General Growth Properties has recovered from the depths of becoming a penny stock and is currently selling in the $20 range, yielding a 3,375 % return for those buying in at its penny-stock low.
But more importantly, the company has appeared to learn from its earlier mistakes. It is appears to be proactively reacting to a retail marketplace that is being swallowed live by online merchants.
General Growth Properties is taking aggressive measures to help its tenants adapt to the unrelenting competition from online retailers such as Amazon (NASDAQ: AMZN) that are killing many brick-and-mortar retailers with low prices and fast delivery.
In an effort to neutralize Amazon’s growing ability to provide same-day delivery, General Growth Properties joined three of its real estate development rivals and launched a company called Deliv.
Deliv will manage on-demand drivers to deliver products to retailers' customers the same day. The new same-day delivery system is to be rolled out in 660 malls throughout the United States.
On Jan. 17, GGP's share price closed at $ 20.38, down 5 cents from its closing price of $ 20.43 the previous day.
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