With projected online video ad spending skyrocketing to more than $4 billion in 2013, it was a banner year for this burgeoning sector, according to research firm eMarketer.
This could be one of the factors spurring Jersey City-based Kitara Media's (OTCBB: KITM), share price to move closer to its 52-week high of $1.49. It closed at $1.20 on Jan. 15, 2014, unchanged from the day before. It’s gained much ground from its 52-week low of 20 cents a share.
Some analysts say the trend of companies committing increasing portions of their advertising budgets to online video ads has just begun. They assert that video ads will gradually dominate advertising media because of the growing number of younger people who get all of their information and entertainment from online devices like smart phones and Android and iPad tablets.
Kitara Media's December acquisition of Healthguru.com, the No. 1 online health video resource site for consumers, definitely strengthened its position in the video advertising sector. Kitara reasoned the $50 million it paid for the acquisition of Health Guru Media was worth it because it will now be able to deliver nearly 500 million video advertising views per month.
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The growing trend of consumers - especially younger consumers - moving away from desktops to handheld devices to view their favorite programs or buy online, is also having a positive effect on the share price of such companies as DataJack, Inc. (OTCQB:DJAK). The Dallas-based company sells prepaid mobile broadband Internet access, offering data coverage to 280 million people in more than12,900 cities nationwide for as little as $9.99 a month.
On Jan. 15, DJAK share price closed at 0.038 cents, up 26.67% from the previous day’s closing price of 0.03 cents.
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While many technology sectors are flourishing, some mature sectors like energy are on a rollercoaster ride, or simply on hold.
Santa Fe Petroleum, Inc. (OTC BB: SFPI), a Texas-based oil and gas development and production company's shares closed at 0.011 cents on Jan. 15, substantial lower than its 52-week high of $2.27.
Nonetheless, in August, the company announced that it had purchased 320 acres of mineral interest land leases in Jack County, Texas. Santa Fe Petroleum contends that this land has great potential because it is located in the heart of the Marble Falls boom area. The company noted that there are several large and smaller oil & gas companies in the area already which have produced both oil & gas from the Marble Falls formation. In the same announcement, Santa Fe Petroleum said it was also aggressively raising land and drilling funds to complete the purchase of the leases and the drilling of its first well on the acquired acreage.
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