CVSL And Tomboy Tools Sign Letter Of Intent

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CVSL And Tomboy Tools Sign Letter Of Intent

DALLAS and DENVER - Tomboy Tools, Inc., an Entrepreneur Magazine "Top 100 Brilliant  Company," and CVSL Inc. [OTCQB: CVSL] announced today that they have  signed a letter of intent for Tomboy Tools to become part of CVSL's family of  direct selling companies.

Founded in 2000 by Chief Executive OfficerJanet  Rickstrewand Chief Technical OfficerMary  Tatum, Tomboy Tools sells a line of tools ergonomically designed to be  comfortable for women, through an independent sales force throughout the US and  in Canada.  The company's sales force offers its customers hands-on home  improvement education through home tool parties. 

In addition to its line of  more than 75 tools, Tomboy offers a  state-of-the-art GE wireless home security system, with 24/7 monthly fee-based  monitoring and several different security packages to choose from. 

Tomboy Tools has been featured in articles in many national publications,  such as Woman's Day Magazine,Better Homes and Gardens, Brides Magazine, Family Circle, Readers Digest and All You Magazine, as well as HGTV's Design Star, NBC Nightly News and The Today Show.  The company donates a percentage of all  profits to organizations that help women, for purposes including women's  shelters and breast cancer research, as well as animal welfare charities.

CVSL ChairmanJohn Rochonnoted that the U.S.  market for power and hand tools is estimated at$11  billionannually, while the market for residential and small business  electronic security system sales, installation, monitoring and service in the  U.S. andCanadais estimated at$13  billion.  "Both of these markets offer enormous potential for direct  selling, and Tomboy Tools has found a unique way to serve both markets," he  said.

"During the past decade, we've built a loyal following and shown that  education along with tools designed especially for women have great  appeal.  Now, we're ready to take the next step of going public, so we can  bring our story and our business opportunity to even more women.  Becoming  part of CVSL will give us the perfect way to grow.  We're so excited to  move forward and become the newest member of the CVSL family," said Ms.  Rickstrew.

Mr. Rochon said that Tomboy Tools will be an excellent fit as part of CVSL's  strategy.  "Tomboy Tools is what I call a gazelle, meaning a promising  company with a great product line that's ready for fast growth," said Mr.  Rochon.  "We look forward to having it join us under the CVSL  umbrella."

Television personality and home improvement expertPaige Hemmis, host of ABC's Extreme Makeover: Home  Edition recently partnered with Tomboy Tools to help encourage women to  enjoy home projects and share "how-to" knowledge.    

About CVSL (

CVSL Inc. is an innovative public company pursuing a strategy of gathering  together multiple companies in the direct selling, or micro-enterprise,  sector.  Each company maintains its own separate brand identity, leadership  and product line, while achieving efficiencies through sharing of back office  resources and best practices.


Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements that involve risks  and uncertainties. All statements other than statements of historical fact  contained in this press release are forward-looking statements. We have  attempted to identify forward-looking statements by terminology including  "anticipate," "believe," "can," "continue," "could," "estimate," "expect,"  "intend," "may," "plan," "potential," "predict," "project," "should," or "will"  or the negative of these terms or other comparable terminology. Although we do  not make forward-looking statements unless we believe we have a reasonable basis  for doing so, we cannot guarantee their accuracy. These statements are only  expectations and involve known and unknown risks, uncertainties, and other  factors, including the risks outlined under "Risk Factors" in our Annual Report  on Form 10-K for our fiscal year endedDecember 31,  2012and those discussed in other documents we file with the Securities  and Exchange Commission, which may cause our actual results, levels of activity,  performance, or achievements expressed or implied by these forward-looking  statements to differ materially from expectations.  Except as required by  law, we undertake no obligation to update or revise publicly any of the  forward-looking statements after the date of this press release to conform our  statements to actual results or changed expectations.


CVSL Media Contact: Russell Mack ([email protected])
CVSL  Investor Relations Contact: Scott Pumper ([email protected]