Toronto, Ontario - March 11, 2013 - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX-V: ISD) (OTCQX: ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America and GraphicMedia, Inc. ("Graphic"), iSIGN's exclusive distributor for Smart Antennas for the American continents, are pleased to announce that the Smart Antennas currently installed in various locations in the United States are generating large volumes of data from the anonymous shoppers that are being contacted and are responding to the various messages being sent.
Presently, iSIGN and Graphic have units installed in Indiana, Illinois (in National Oil outlets), New Orleans, Louisiana, Dunedin and Safety Harbor, Florida, with additional installations on the way in Orlando, Florida and Las Vegas, Nevada. These existing installations have resulted in hundreds of thousands of messages generated, with an average response rate of over 30%.
"Not only is this a good response rate, but the sheer volume of data gathered is impressive," said Mr. Alex Romanov, iSIGN's Chief Executive Officer. "The goal now, is to turn this data into revenue with a wide variety of researched information that is meaningful to marketers, corporations, advertisers and their agencies."
iSIGN is preparing to migrate the billions of bits of data to the cloud to reduce server costs as data flow will increase 10-fold shortly, as networks in Orlando and Las Vegas are installed and activated. As both of these cities host over 60 million visitors a year, the expectation for gathered information are huge. Additional support to research, parcel and sell data will come from current and soon to be announced data research assets and partners.
Currently iSIGN leads with both front-end messaging and back-end data collections resulting in dual revenue within the next 2 quarters, according to both partners and customers.
"As we increase the number of Smart Antenna installed into both existing and new markets, we anticipate the volume of data being gathered to grow exponentially," said Ron Leman, Graphic's Chief Executive Officer and President. "We will be promoting the response rate to all potential clients to demonstrate how convenient and effective the Smart Antenna broadcasts are to consumers and how acceptance increases by consumers receiving messages and interacting with their mobile devices yield higher sales, profits and loyalty."
About iSIGN Media
iSIGN Media is a world leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: IBM and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
GraphicMedia, Inc. has a rich history of providing our Regional and National Clients with innovative marketing services, advertising graphics, and advertising sign services. Our most recent expansion (in 2011) has been in LED advertising display signs. Our Led sign clients range from large convenient store chains, furniture stores, and banks. GraphicMedia intends to integrate i sign technology into its marketing portfolio of products and services, thus giving our clients' an advantage over their competition. www.graphicmedia.us
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This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
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Belinda RooneyVanessa Harwell
SSPRThinkInk Communications LLP
609 750 9110 305 749 5342, extension 232
[email protected] [email protected]
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