The boom in smartphone and tablet demand has shifted the advertising market's focus to digital. Research firm eMarketer recently reported that global digital advertising spending topped the $100 billion mark in 2012. eMarketer projects digital ad spending to increase another 15.1 percent in 2013 for a total of $118.4 billion. "As consumer behavior and time spent online rapidly shifts towards mobile, we expect advertising dollars to follow," said JP Morgan analyst Doug Anmuth.
Groupon, Inc. operates as a local commerce marketplace that connects merchants to consumers by offering goods and services at a discount in North America and internationally.
"For the Undervalued selection, the committee Apple because of its favorable valuation coupled with continued high growth."
Apple Inc., together with subsidiaries, designs, manufactures, and markets mobile communication and media devices, personal computing products, and portable digital music players worldwide. Its products and services include iPhone, an iPod, iPad, iMac, Mac Pro, and Mac mini. The company also offers a range of software products, including iOS and OS X operating system software.
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