Breakfast News: Microsoft Corporation, Barnes & Noble, Zynga Inc, Starbucks Corporation

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Breakfast News: Microsoft Corporation, Barnes & Noble, Zynga Inc, Starbucks Corporation

NEW YORK, October 05, 2012 –, an investor research portal specializing in several sectors including biotech and healthcare issues major news alert on Microsoft Corporation, Barnes & Noble, Zynga Inc, Starbucks Corporation.

Microsoft Corporation(NASDAQ:MSFT) and Barnes & Noble, Inc.(NYSE:BKS) have decided to call their joint venture Nook Media LLC, a joint statement by the two companies said on Thursday.

The joint venture was announced way back in April with Microsoft investing $300 million in it with a 17.6 percent stake.

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Along with the change in name, the companies also announced that they wold soon be releasing a NOOK reading app for Windows 8. 

Microsoft and Barnes & Noble’s strategic partnership in NOOK Media LLC will enable the companies to advance world-class digital reading experiences to the hundreds of millions of customers they jointly serve, the statement said.

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Game developer Zynga Inc(NASDAQ:ZNGA) said on Thursday that it expected to post a loss in the third quarter to September 30, due to weak demand and a charge of up to $95 million related to its acquisition of OMGPop in March.

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The maker of `Farmville' social media game said that it expected to post a loss of 12 to 14 cents and on an adjusted basis either break even or post a loss of 1 cent a share.

Zynga also forecast revenue of $300 million to $305 million.Analysts, on average, expect it to break even on revenue of $286.7 million.

Shares of ZNGA tumbled almost 20% in the opening session.

Coffee chain Starbucks Corporation(NASDAQ:SBUX) is planning to unleash a range of croissants and baked goods, starting from San Francisco and eventually to the rest of the country.

The range of items that it plans to sell are a whole wheat spinach croissant, a ham and cheese croissant, and a tomato, cheese and herb croissant. There's also a blueberry yogurt muffin, raspberry passion fruit loaf cake and lemon vanilla loaf cake, which replaces the current lemon loaf cake.

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The move is intended to bolster Starbucks' reputation for food; the segment now generates about $1.5 billion a year and has become an important part of the company' revenue stream

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