MORGANTON, NC / ACCESSWIRE / August 1, 2024 / EJ Victor, a premier luxury furniture manufacturer based in North Carolina's renowned furniture heartland, is excited to announce a comprehensive strategic initiative aimed at refining its brand messaging and expanding its market reach. This initiative, driven by the company's new CEO, Richard Oliver, and in collaboration with a national marketing firm, marks a significant step in positioning EJ Victor as a leader in the luxury furniture and interior design community.
Under Oliver's leadership, EJ Victor is conducting a top-down audit of its messaging and communications to better align with the evolving demands of the luxury market. The company is also restrategizing its marketing efforts to enhance its presence within the interior design industry and adopting new technologies to make it easier for designers to place orders and access new products.
To further these efforts, EJ Victor has partnered with a full-service marketing agency to strategize, retool and optimize their digital platforms. This collaboration aims to streamline business interactions with interior designers and provide an enhanced, user-friendly experience for modern consumers discovering EJ Victor products and brand experiences.
A key focus of this initiative is targeting luxury markets in the hospitality sector, where EJ Victor has recently made notable strides. Their prestigious projects include furnishing the St. Regis resort in Aspen, 40 Bleecker in New York City, Four Seasons Resort in Lanai, and other luxury venues across the globe.
"EJ Victor has always been synonymous with exceptional quality and craftsmanship. We have always been known for our unique luxury furniture, but in recent years EJ Victor has also become a destination for customization. Our breadth of custom capabilities has made us a destination for the interior design community." said Richard Oliver, CEO of EJ Victor. "Our new strategic initiatives will not only reinforce these values but also ensure that we remain at the forefront of the luxury furniture market. By enhancing our digital presence and refining our brand messaging, we aim to make it easier for interior designers and consumers alike to connect with our products and our story."
EJ Victor's commitment to being a go-to source for the design community is further evidenced by their collaborations with world-renowned designers such as Alfredo Paredes, Allison Paladino, Antonia Caicedo and Browne and Moore. These partnerships have resulted in exclusive furniture collections that embody the creativity and expertise of these distinguished designers, solidifying EJ Victor's reputation as a trusted and innovative leader in luxury furnishings.
As part of this initiative, EJ Victor will focus on sustainable practices, ensuring that their high-quality, handcrafted furniture continues to be built to last for generations, with a mindful approach to environmental impact. This commitment to sustainability, combined with their renowned craftsmanship, will continue to set EJ Victor apart in the luxury furniture industry.
For more information about EJ Victor, please visit ejvictor.com.
About EJ Victor
Founded in 1990, EJ Victor is a high-end furniture company, manufacturing furniture predominantly in the USA, and located in Morganton, NC. Renowned for its exquisite quality, service, and value, EJ Victor prides itself on the craftsmanship of its devoted employees. The company is committed to sustainability, building furniture that lasts for generations with a conscientious approach to environmental impact.
MEDIA CONTACT:
Kathy Wallace
[email protected]
828.437.2605 ext. 2309
www.ejvictor.com
SOURCE: EJ Victor