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Unstoppable Domains and Pudgy Penguins Announce Plans to Strategize on the Next gtld

Thursday, 28 March 2024 12:00 PM

Unstoppable Domains

SAN FRANCISCO, CA / ACCESSWIRE / March 28, 2024 / Unstoppable Domains (UD), the largest Web3 domain player and user-owned digital identity, today announced a strategy to bring Web3 top-level domains (TLDs) to Web2 by planning and strategizing with partners for registering branded TLDs with the Internet Corporation for Assigned Names and Numbers (ICANN) on behalf of brands.

With the .pudgy domain now successfully launched as Unstoppable's 10th branded Web3 domain, Pudgy will be planning and strategizing alongside UD for the upcoming registration of .pudgy to become an ICANN-registered generic top-level domain (gTLD), standing alongside such iconic legacy addresses as .com, .net, .org, .biz, .info, and others.

"We are thrilled to partner with Pudgy on this ambitious venture," said Sandy Carter, COO of Unstoppable Domains. "Our alliance is poised to start with a Web3 domain to test, and deliver a low-cost solution. This is a step towards ensuring we can plan and strategize for the upcoming ICANN work."

Based on the success of this partnership, future brands and cities will also be able to work with UD to expand the reach of their existing web3 domains to enable a low-cost integrated naming solution ahead of the next ICANN round.

To date, UD has been at the forefront of utilizing blockchain technology to give users and brands control of their digital identities. Pudgy Penguins, known for its visionary stance in the digital realm, will join the initiative to leverage their collective expertise to strategize and plan for a potential the .pudgy Web3 domain as a traditional Web2 gTLD.

"Joining forces with Unstoppable Domains to spearhead the next evolution of digital identities is exhilarating. Our combined efforts underscore our dedication to a user-focused web. We eagerly anticipate our engagement with ICANN to materialize our shared vision," noted Lorenzo Netz, President and CTO of Pudgy Penguins.

Meanwhile, the strategy proposed for the .pudgy gTLD is just the beginning. Many more Web3 domains could potentially receive their own Web2 "twins," allowing users, brands, and companies to take the best from both worlds and fully leverage the power of Web3 domains within the traditional Internet space.

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About Unstoppable Domains

Launched in 2018, Unstoppable Domains is a Web3 domain name provider and digital identity platform working to onboard the world onto Web3. Unstoppable Domains offers Web3 domains minted on the blockchain that give people full ownership and control of their digital identity, with no renewal fees. With Unstoppable Domains, people can replace lengthy alphanumeric crypto wallet addresses with a human-readable name and log into and transact with more than 720 apps, wallets, exchanges and marketplaces. The company was named by Forbes as one of America's Best Startup Employers in 2022.

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About Pudgy Penguins,

Pudgy Penguins is dedicated to making Web3 accessible to everyone by creating innovative products that enable seamless onboarding. Their focus on community empowerment and building brand awareness has made them the leading IP in the Web3 space while also disrupting the traditional IP sphere. They're committed to impacting the everyday consumer and shaping the future of IP, Web3, and beyond. Visit to learn more.

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  • YouTube: @pudgypenguinsofficial

SOURCE: Unstoppable Domains

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