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IFT Partners with MAS 4 to Bring BPO Services to Agricultural Equipment Auction Houses

Monday, 04 December 2023 11:50 AM


Specialized services drive revenue and increase customer satisfaction

BURNABY, BC / ACCESSWIRE / December 4, 2023 / Integrated Financial Technologies (IFT), a proven business process outsourcing organization working with financial institutions in the U.S. and Canada, announced that it has entered into an agreement with agricultural consulting firm MAS 4 to bring IFT's proven front- and back-office services to the agricultural equipment auction sector. Through this relationship, MAS 4 will market IFT's services to U.S.-based auction houses that specialize in farm equipment, irrigation and construction assets, heavy machinery, and other agricultural-focused assets.

IFT is regarded as the leading provider of "smartsourcing," which uses a combination of advanced technology and highly skilled agents to address a broad range of business needs, including prospect management, comprehensive marketing campaigns, prequalification, onboarding, fulfillment, asset management, and client service. IFT has extensive experience with major auction houses and is well-versed in managing activities both for online and on-site auctions.

IFT's smartsourcing services can help auction houses conduct more effective auctions without having to add in-house staff. IFT and related businesses have worked with several of the largest auction houses in North America, offering financing options and BPO services to their customers.

"Our expertise in supporting profitable, nation-wide auction houses has been proven over the years, and we believe we are well-equipped to serve the sophisticated needs of auction houses that specialize in agricultural equipment," said Tod Chisholm, president of IFT. "We've developed an extremely efficient model for auctioneers, and are eager to introduce our capabilities to the farm and agricultural sector. MAS 4 has built a loyal client base in the agricultural industry, and we are delighted to partner with this ambitious and well-connected organization."

MAS 4 specializes in the agricultural and technology sectors. Its team has decades of expertise helping clients leverage best-of-breed solutions that help achieve greater production outcomes, lower operating costs, and increased profitability. Its clients include global food producers, technology and equipment providers, and financial services companies.

"Across the country, there is a growing demand among farmers and other food producers to use online and in-person auctions to obtain reliable and cost-effective equipment for their production needs," explained Craig Steen, managing director of MAS 4. "We are delighted to partner with IFT to deliver professional services that can make auction houses more responsive to client needs, while also improving efficiency and profitability. We anticipate that IFT's unique combination of technology, experienced staff, and proven processes will resonate with auction houses that are looking to increase revenue and differentiate themselves in a competitive market."

For more on how IFT's smartsourcing teams can help equipment auctioneers in both the U.S. and Canada launch more seamlessly executed and lucrative auction events, visit

About Integrated Financial Technologies

Integrated Financial Technologies (IFT) is a market leader in delivering efficient, reliable, and secure back-office solutions to lenders across North America. Based in Vancouver, IFT's unique combination of deep lending expertise and robust technology enables the company to provide a multitude of services in sales, collections, reporting, and customer care. IFT's highly trained North American-based agents are fully trained in all lending and financial services processes, and adhere to strict data privacy and security mandates. IFT's services enable lenders and auction houses to increase revenue, lower operating costs, and improve customer service-without incurring added overhead. For more information, please visit

PR Contact:

Suzanne Mattaboni
Parallel Communications Group, Inc.
X: @Parallel_PR
[email protected]


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