In the late 1980s, Clearly Canadian, a perky little start-up out of the town of Vernon, introduced a line of sparkling flavoured waters that blazed a trail for what is now known as the Alternative Beverage category, a category currently estimated at $21 billion within North America alone.
We visited this stock last summer, just as the company was starting to take its product to a bigger stage. We return as Clearly Canadian hitches its wagon to a star of the basketball court. On the eve of the NBA All-Star game, the company released promotional videos featuring Steve Nash, the Canadian-born backcourt ace with back-to-back Most Valuable Player trophies on his mantle.
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