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MassageLuXe Wins Two Distinguished Franchise Update Media 2023 Innovation Awards

Thursday, 13 July 2023 10:45 AM


Fast-Growing Spa Franchise Honored for Innovative Use of Technology

ST. LOUIS, MO / ACCESSWIRE / July 13, 2023 / MassageLuXe, a rapidly-growing massage and spa franchise known for delivering exceptional services in the membership-based massage, facial, and waxing industry, is proud to announce it won two distinguished honors at Franchise Update Media's 2023 Innovation Awards.

MassageLuXe received two awards in the Operations category, including Most Innovative Use of Technology, as well as top accolades for the Most Innovative Use of Technology: Services.

"We are so excited to win top prizes in a category that speaks volumes about the expansive list of health and wellness services we are proud to provide to our customers," explains Mark Otter, president and CEO of MassageLuXe. "It is always our goal to provide the best customer service possible, and the technology we use plays a huge role in achieving that goal every day."

The technology that MassageLuXe has built is second to none. With a custom point of sales software, MassageLuXe's entry into the Franchise Update Innovation awards showcases a project run entirely in house. The brand uses AI and triggered emails to clients that deliver open appointments that match the client's preferences and previous behavior. The technology can consider previous therapist requests as well as days and times of recent appointments to customize a recommended open appointment to an individual client. It can also scan all open appointments within a spa and send them out to the client database in masses.

Franchise Update Media received submissions for its 5th annual Franchise Innovation Awards contest this spring. The goal of the contest is to identify and recognize franchisors who are creating and implementing the most original and successful innovative strategies and tactics to build their brand.

A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.

MassageLuXe is profiled in Franchise Update magazine's current issue as a result of this award.

Media Contact:
Nancy Bostrom
919- 459.8163
[email protected]

About MassageLuXe

Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has more than 75 locations across 22 states and is planning to expand to 250 locations in the next five years.

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead-generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit

SOURCE: MassageLuXe

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