Thursday, 13 April 2023 10:15 AM
Company Update
TACOMA, WA / ACCESSWIRE / April 13, 2023 / As technology continues to evolve the way we do business, organizations across the United States have had to adapt to a shifting professional landscape. Global business builder, Jonathan Kniss states that the rise of digital marketing and artificial intelligence has revolutionized how organizations conduct their operations. In an online article recently featured on Home Business Magazine, he provides a brief overview of several changes businesses are currently facing when it comes to technology.
According to Jonathan Kniss, "[d]igital marketing has been one of the most significant transformations for businesses in the last decade. The internet and social media have opened up an entirely new world of opportunities for companies to reach potential customers with targeted ads and content. This allows them to create more effective campaigns tailored to their target audience and measure their success with detailed analytics."
In light of a ‘digital revolution" businesses have had to turn to online marketing efforts. Social media has allowed brands to connect with consumers on a large scale via various platforms such as Instagram, Facebook, and Twitter. Jonathan states that AI technology continues to shape the way businesses conduct their everyday operations.
"Automation can be used by businesses to streamline their processes and save time and money by eliminating manual, labor-intensive tasks such as data entry or customer service inquiries. AI can also be used in various ways - from analyzing customer data for personalized recommendations to detecting fraud before it happens - allowing companies to optimize their operations even further than ever possible."
He further mentions that companies have started to regularly use AI chatbots for a wide range of customer service-related tasks. Chatbots ultimately provide round-the-clock help for individuals in any time zone. Jonathan also explains the increase in E-commerce platforms. Since the nationwide impact of the pandemic, many businesses have moved a large percentage of their business online. With constant changes taking place, he stresses the importance of maintaining a competitive edge. He recommends taking advantage of data analytics as it can serve as an invaluable resource for understanding what works and what doesn't.
For those looking to read the full article, please visit the official Home Business Magazine website here.
About Jonathan Kniss
Jonathan Kniss is a multidimensional leader and global business builder. With years of industry experience, Jonathan has been recognized for his innovative approach to garnering optimal results in a highly competitive marketplace. As an agile leader, Jonathan has served in several executive roles for various companies including, Boeing and Qi2. Due to his deep understanding of market shifts, Jonathan continues to achieve success in areas including but not limited to global expansion, product development, operational efficiency, and organizational restructuring.
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SOURCE: Jonathan Kniss