NEW YORK, NY / ACCESSWIRE / March 8, 2023 / Founded in 2022, Bad Monster is dedicated to incorporating the spirit of skateboarding into everyday life. The brand focuses on not only the high quality of the products, but also the humanistic concern of skateboarding from the perspective of art, technology and culture. A unique and exclusive identity image is the first step needed to begin this adventure.
The skateboard market is dominated by brands from Canada, America, and Australia, which made the brand's desire to launch a distinctive Chinese brand with an eye-catching name and design all the more intriguing. As a result, the mission falls on the shoulders of Tong Wang, the designer of Bad Monster's visual identity.
"I know I have to find a connection between the monster and the skateboard. I can't just pick a monster face randomly and use that as the logo," Wang explains, "Monster is a very attention-grabbing word so it's necessary to highlight the monster itself in the design."
Wang was taken aback when he was approached to design a visual identity for Bad Monster, a skateboard brand from China. On the surface, the brand name and product seemed incongruent. After conducting a comprehensive examination, Wang noticed the prevalence of screws on skateboards. On average, there are four screws on each side of the board, with more screws being added for skateboards with more intricate designs. It was from this observation that Wang derived his original inspiration.
The arrangement of screws on the skateboard reminded Wang of human eyes, with the smaller screws being encircled by larger ones, resembling pupils. He leveraged this connection to create a monster's eye design based on the shape and structure of the screws. Wang also incorporated elements of balance into the design, reflecting the importance of maintaining balance in skateboarding.
Wang then provided the brand with several different color combinations. Both sides eventually came to an agreement on black and red, which closely relate to the theme of the monster as well as the positivity and energy of skateboarding.
The final result came out super satisfying. Wang is glad to have the opportunity to enrich the brand image and generate an active and dynamic vibe for today's young generation, motivating them to always stay up-to-date with the latest trends.
As a minimalist artist, Wang's creativity of minimalism lies in his practice toward the space, colors and shapes. He sees minimalism as a unique method to keep himself focused on the right track to avoid distraction when it comes to the goals that he is looking to achieve in design.
About Bad Monster:
Located in Shanghai, Bad Monster is committed to promoting the adventurous and fearless spirit of all skateboarding-related activities, and aims to break into the skateboard market. To better encourage the younger generation, Bad Monster has established an aesthetic, vibrant, and motivating brand image.
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SOURCE: Bad Monster