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Meal Kit Market to Propel at a CAGR of 20.4% to Hit a Revenue of US$ 44.6 Billion by 2031| Report by Transparency Market Research, Inc.

Tuesday, 24 January 2023 09:04 AM

WILMINGTON, DE / ACCESSWIRE / January 24, 2023 / Transparency Market Research Inc. - According to a study published by Transparency Market Research, the global meal kit market is anticipated to expand at a CAGR of 20.4% during the forecast period from 2022 to 2031.

Transparency Market Research inc., Tuesday, January 24, 2023, Press release picture

Meal kits are delivered to customers through a subscription-based service and contain pre-measured ingredients or pre-cooked meals. Subscribers can change their meal plans based on their dietary choices and on the number of meals needed. Meal kits provide simple-to-follow recipes to help make restaurant-style food meals at home.

Meal kits are emerging as a suitable alternative for grocery shopping since they help in decreasing the number of visits to malls, and prove beneficial in saving time and money. Meal kits are available in both economical and premium pricing and can be purchased from both offline and online distribution channels.

New kit launches are helping leading players in generating significant revenue and gaining an edge over their competitors.

Prominent market players are collaborating with other players to expand their presence and improve their revenue streams. In December 2021, Blue Apron signed a collaborative agreement with Amazon to help consumers order and purchase non-subscription meal kits by using voice-enabled services.

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Key Findings of Market Study

  • Rise in Demand for Cook & Eat Food Products: Based on offering, the market is bifurcated into heat & eat and cook & eat. The cook & eat segment is projected to account for a dominant market share during the forecast period. Increase in customer demand for healthy food ingredients and growing preference for home cooking are estimated to drive growth in the segment. Additionally, consumers have shown a preference for cook & eat meal kits since they have emerged as a healthy alternative to pre-cooked food products that are sold in grocery outlets
  • Increase in Demand for Non-vegetarian Meal Kits: In terms of type, the global market is trifurcated into vegetarian, non-vegetarian, and vegan. The non-vegetarian segment is anticipated to account for largest share during the forecast period due to increase in customer demand for meal kits containing fresh and healthy meat products.

Meal Kit Market-Key Drivers

  • Rise in consumer preference for convenient cooking methods is anticipated to drive the global meal kit market during the forecast period
  • Increase in urban population is expected to propel market size during the forecast period
  • Rise in consumption of wholesome food products is expected to boost market demand during the forecast period

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Meal Kit Market-Regional Insights

  • North America is anticipated to account for dominant share of the market during the forecast period. Rise in consumer demand for convenient cooking options in the U.S. and Canada is projected to help drive market growth
  • The market in Asia Pacific is estimated to witness substantial growth during the forecast period due to increase in the working class population purchasing meal kits in countries such as China and India

Meal Kit Market-Key Players

Presence of several international and local players has led to intense competition in the global meal kit market. New players entering the market are likely to intensify the competition during the forecast period.

Few key players operating in the market are Nestle, Blue Apron LLC, Marley Spoon, Kroger, and HelloFresh SE.

The global meal kit market is segmented based on:

  • Meal Type
    • Vegan
    • Vegetarian
    • Non-vegetarian
  • Offering
    • Heat & Eat
    • Cook & Eat
  • Serving
    • Single Serving
    • 2-4 Serving
    • Above 4 Serving
  • Pricing
    • Economical
    • Premium
  • Delivery Type
    • Online
    • Offline
  • Regions Covered
    • North America
    • Europe
    • Asia Pacific
    • Middle East & Africa
    • South America

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About Transparency Market Research

Transparency Market Research registered at Wilmington, Delaware, United States, is a global market research company providing custom research and consulting services. TMR provides in-depth insights into factors governing demand in the market. It divulges opportunities across various segments based on Source, Application, Sales Channel, and End-Use that will favor growth in the market over the next 9 years.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

Contact Us:

Nikhil Sawlani
Transparency Market Research Inc.
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Suite 1200, Wilmington, Delaware 19801 USA
Tel: 1-518-618-1030
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Website: https://www.transparencymarketresearch.com
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Email: [email protected]

SOURCE: Transparency Market Research Inc.

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