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ZorForum Announces Alliance Partnership with Michael E. Gerber

Tuesday, January 17, 2023 8:00 AM

Leading National Franchise Peer/Mastermind Organization Teams Up with Award-Winning "E-Myth" Author and Revered Small Business Guru to Embrace the "Transformation Mindset"

CLEVELAND, OH / ACCESSWIRE / January 17, 2023 / ZorForum, a "first-of-its-kind" peer sharing and networking franchise organization, connecting emerging franchisors with the tools, resources, and knowledge they need to thrive, recently announced an alliance partnership with Michael E. Gerber, author of The E-Myth Revisited, founder of Michel E. Gerber Companies, and the world's #1 small business guru, according to Inc. Magazine.

With its focus on emerging franchisors, ZorForum mastermind groups help franchise founders and executive leaders get it right the first time, setting their business format franchise systems up for long-term sustainability. While Gerber's "Dreaming Room" groups are focused on more established business owners, the fundamental goal remains the same - to help "lonely at the top" business leaders become the masters of their universes, using the timeless principles espoused in The E-Myth.

Gerber says he's aligned with ZorForum's co-founder (Stan Friedman and his partners, Graham Chapman, Dave Pazgan and Eric Mayers) to help business format franchising "heal itself."

"Today, only 16 percent of U.S. franchises have more than 100 units, and a mere 4 percent have 500-plus locations. That to me, suggests a problem," said Gerber. "In fact, only twelve percent fall into the 100-to-500-unit range, while a mere 11 percent have between 25 and 50 locations. This is across the board, across all verticals, not just a single market sector or geographic locale with an issue or problem. No, this is a fundamental, Business Format Franchising issue that I believe requires attention."

"The path to a healthy, efficient, and profitable franchise system exists within the comprehensive hub of resources made possible via this new alliance partnership with ZorForum," Gerber continued. "We will work together to help countless franchise leaders transform their perspective and treat business format franchising as a "mindset," as opposed to just a business model. The sky's the limit for any ZorForum or Dreaming Room group members as they'll quickly access - and implement - the systems, processes, and tools required to support franchise operations at scale."

Stan Friedman, ZorForum Co-Founder and Managing Member, says he's been a student of Gerber's E-Myth principles for scaling franchise companies for sustainable growth, for more than 30 years.

"I could not be any prouder about joining forces with the iconic Michael E. Gerber to pay it forward for others," said Friedman. "Far too many franchisors today have failed to create or abide by systems which embrace and support the basic tenets of Business Format Franchising, much less appropriate best practices. A much better scenario would be for franchisors to view their franchised offerings, systems, and tools as products themselves, which are just as important to the success of franchisees as the core offerings they make available to their customers."

Friedman went on to say that doing so would enable franchisees to be more ‘systems reliant,' than ‘people dependent,' and as such they could spend more time working ON, not IN their businesses, as Michael E. Gerber's methodology and philosophy has become famous for communicating worldwide."

As an initial, and critical step in their collective mission to awaken those new to business format franchising and/or to the lessons of The E-Myth, ZorForum will present "A ZorForum Masterclass: The E-Myth Franchisor with Michael E. Gerber" at 1PM EST on Thursday, February 16, 2023. This live program will be available to anyone in franchise leadership, from emerging all the way to the enterprise level.

"As franchisors begin planning their upcoming IFA Convention experience, just weeks out, when is a better time than now for them to be certain that they are dialed in to the things that really matter in their business," said Friedman. "When better than now to hear from Michael E. Gerber, the Master of Transformation, and either affirm that they are on the right course, or help them chart a new course, away from the status quo or worse, to one that would more likely lead them to the Promised Land."

Register today at this link This program is presented by ZorForum, with your complimentary admission made possible by our friends at FRM Solutions and 919 Marketing. Immediate registration is required though, to assure your seat. Additionally, there will also be a limited number of post program events, opportunities, and activities, available exclusively, for those who qualify. Step 1 though, is to attend this program, in order to even be considered for subsequent offerings.

For more information about Michael Gerber, please go to

For more information about ZorForum, please go to

For emerging franchisors interested in joining a ZorForum group, please go to

For experienced franchise professionals interested in ZorForum franchise opportunities, please go to

About ZorForum
ZorForum was originally conceived in 2013 as a "meeting of the minds" executive group by a collection of emerging franchisors (including ShelfGenie, Tutor Doctor, Soccer Shots, and College Hunks Hauling Junk) interested in helping one another. Dave Pazgan was member of that group. Today, Stan Friedman, Graham Chapman and Eric Mayers have joined Pazgan and morphed ZorForum into a network of peer groups custom-built for emerging franchisors.

These groups, moderated by ZorForum franchisees, all industry pros themselves like John "Johnny Franchise" Francis and Gerry Henley, will participate in monthly Forum style peer meetings that also feature networking opportunities for its members. ZorForum is currently offering franchise opportunities to other industry veterans eager to lead their own ZorForum mastermind groups. For more information about ZorForum, please visit:

ZorForum, Tuesday, January 17, 2023, Press release picture

About Michael E. Gerber

Michael E. Gerber is the co-founder of Michael E. Gerber Companies and The Dreaming Room and his newest venture, Radical U. Since 1977, Mr. Gerber's companies have served the business development needs of over 100,000 business clients in over 145 countries. Regarded by his avid followers as the thought leader of entrepreneurship worldwide, Mr. Gerber has been called by Inc. Magazine, "the world's #1 small business guru." A highly sought-after speaker and strategist, who has single-handedly been accountable for the transformation of small business worldwide.

For more information about Michael Gerber, please go to

SOURCE: ZorForum

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