LOS ANGELES, CA / ACCESSWIRE / December 15, 2022 / Trusted Media Brands (TMB) and Theta Labs announced today that TMB will become the newest Enterprise Validator Node to join the Theta Network, alongside partners like Samsung, Sony Europe, Google Cloud, and Creative Artists Agency. TMB will also join Theta's Metachain initiative by leveraging Theta video infrastructure and NFT DRM in 2023, furthering its investment in Web3 to transform the media space.
TMB is the world's leading community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Its portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by its community.
"We're thrilled to expand our partnership with Theta and our presence in Web3 by participating as an Enterprise Validator Node to help secure and govern the Theta blockchain," said TMB CEO Bonnie Kintzer. "At TMB we're always looking for the next opportunity to be a changemaker in our industry and deepen the relationship with our audience - our partnership with Theta does just that."
In addition to running an Enterprise Validator Node, TMB will launch four new NFT drops with ThetaDrop in 2023 with its top brands, leveraging Theta DRM and Theta Video APIs to allow NFT-holders to unlock exclusive content, perks, or experiences with the ownership of their NFTs.
"TMB has been a trusted partner of ours, and we are happy to see them embrace Web3 to deliver more value to their millions of consumers, and as an Enterprise Validator Node to further decentralize and secure Theta network," said Theta Labs CEO Mitch Liu. "Working with leading brands like TMB, our aim is for Theta to be the clear Web3 blockchain leader for the media and entertainment space."
ABOUT TMB
TMB (Trusted Media Brands) is the world's leading community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.
About Theta Labs
Theta Labs pioneered Theta Network, the next-generation video and entertainment blockchain, and THETA.tv, a leading decentralized live streaming platform. Theta infrastructure enables existing video platforms to drive incremental revenues and reduce content delivery CDN costs while end-users are rewarded for sharing their bandwidth to relay video on any PC, mobile, Smart TV or IoT device. Most recently, the company launched ThetaDrop NFT marketplace in partnership with the World Poker Tour, Katy Perry, Jukin Media and Fuse Media, aiming to disrupt the digital collectibles industry.
Theta's enterprise validator and governance council is led by global leaders including Google, Samsung, Sony, Creative Artists Agency (CAA), Binance, Blockchain Ventures, DHVC and gumi. Theta leverages its user base of millions of viewers on THETA.tv to seed its peer-to-peer video network along with premium content partnerships with Lionsgate, MGM Studios, NASA, and others. Popular video platforms integrated with Theta infrastructure include CONtv Anime, World Poker Tour, Cinedigm, Samsung VR, GameTalkTalk, MovieBloc, Ultra, GFUEL and other OTT media, entertainment, and live streaming services. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, Bertelsmann Digital Media Investments (BDMI), Creative Artists Agency (CAA), and Silicon Valley VCs including DCM and Sierra Ventures. Learn more at www.thetalabs.org
Contact:
Marco Lucchesini
[email protected]
SOURCE: Theta Labs